First Steps: Linking Change Communication to Change Receptivity

Author(s), Title and Publication: Frahm, J., & Brown, K. (2007). First steps: Linking change communication to change receptivity. Journal of Organizational Change Management, 20(3), 370-387. Summary Employees’ receptivity to organizational change is an emerging and significant issue for those involved in creating successful change implementation strategies. Traditionally, organizational communication is considered an instrument for implementing […]