Macnamara, Jim. (2012). Public communication practices in the Web 2.0 –3.0 mediascape: The case for PRevolution. PRism, 7(3), 1–13. Summary This article presents a critically informed analysis of public relations practice in what Mark Poster termed the Second Media Age that began with the Internet and which is increasingly characterized by interactive ‘social’ media enabled … Continue reading Public communication practices in the Web 2.0 –3.0 mediascape: The case for PRevolution
Tag Archives: New media
Liu, Brooke Fisher, & Briones, Rowena. (2012). New media, public relations, and terrorism resilience. In S. Duhé (Ed.), New media and public relations (2nd ed., pp. 126-133). New York: Peter Lang Publishing, Inc. Summary Though Americans believe that counterterrorism measures should be a top priority, most individuals are not taking the proper precautions to protect … Continue reading New media, public relations, and terrorism resilience
Argenti, Paul A. and Courtney M. Barnes (2009). Digital Strategies for Powerful Corporate Communications. New York: McGraw Hill. Even three years after it was published, this volume maintains its place as one of the best books dealing with new media and public relations. Billed as “a corporate survival guide for the Web 2.0 world,” Argenti … Continue reading Digital Strategies for Powerful Corporate Communications
Duhé, Sandra (Ed). (2012). New media and public relations. Second Edition. New York: Peter Lang Publishing. This is one of the more recent books that that takes a thorough look at new and emerging media and public relations. Following the editor’s extremely well-written thematic analysis of the new media’s impact on public relations during the … Continue reading New media and public relations
Wright, Donald K. & Hinson, Michelle Drifka. (2012, Summer). Examining how social and emerging media have been used in public relations between 2006 and 2012: A longitudinal analysis. Public Relations Journal, 6(4), 1-40. Although others have examined the impact new communication media are having on public relations, the annual Wright & Hinson surveys represent one … Continue reading Examining how social and emerging media have been used in public relations between 2006 and 2012: A longitudinal analysis
McAllister, Sheila M. (2012). How the world’s top universities provide dialogic forums for marginalized voices. Public Relations Review, 38, 319-327. Viewed through the lens of the dialogic theory of public relations, this study examines if universities use new media tools and how the world’s top universities use Facebook as an interactive forum that gives voice … Continue reading How the World’s Top Universities Provide Dialogic Forums for Marginalized Voices