1995 – The Dole Food Company, in collaboration with the Society for Nutrition Education, developed a CD-ROM program designed to educate third grade students and their teachers about the importance of proper nutrition and the role that eating five servings of fruits or vegetables a day can play in achieving proper nutrition. Third grade students … Continue reading Measuring Public Relations Effectiveness: The Dole Food Company and the Society for Nutrition Education
Tag Archives: Measurement Publication
In order to answer the question — “How can PR practitioners begin to pinpoint and document for senior management the overall value of public relations to the organization as a whole?” — different tools and techniques are needed. The authors have found through their research that perceptions regarding an organization”s longer-term relationships with key constituencies … Continue reading Guidelines For Measuring Relationships in Public Relations
1999 – The goal of virtually all public relations is to help an organization achieve its business or performance objectives. How does PR do this? It begins by setting measurable objectives of its own. This paper offers specific guidance in creating objectives that are valuable to the business and measurable. This is a Gold Standard … Continue reading Setting Measureable Public Relations Objectives
As I reflect on my two years of chairing the Institute for Public Relations Commission on Measurement and Evaluation, I appreciate the rich legacy passed on by preceding chairs and the amazing team who tirelessly give their time and expertise to further the quest for good research and measurement. I feel privileged to work with … Continue reading Advancing Measurement and Evaluation of PR
2006 – Increasingly, communications managers are being held responsible for the ROI of their resources and the efficiency of their programs. If they are to be accountable, they need to manage the what and the how of measurement through a total performance measurement framework. This article is reprinted from Strategic Communication Management.