Tag Archives: Measurement Publication

1995 – The Dole Food Company, in collaboration with the Society for Nutrition Education, developed a CD-ROM program designed to educate third grade students and their teachers about the importance of proper nutrition and the role that eating five servings of fruits or vegetables a day can play in achieving proper nutrition. Third grade students … Continue reading Measuring Public Relations Effectiveness: The Dole Food Company and the Society for Nutrition Education

In order to answer the question — “How can PR practitioners begin to pinpoint and document for senior management the overall value of public relations to the organization as a whole?” — different tools and techniques are needed. The authors have found through their research that perceptions regarding an organization”s longer-term relationships with key constituencies … Continue reading Guidelines For Measuring Relationships in Public Relations

1999 – The goal of virtually all public relations is to help an organization achieve its business or performance objectives. How does PR do this? It begins by setting measurable objectives of its own. This paper offers specific guidance in creating objectives that are valuable to the business and measurable. This is a Gold Standard … Continue reading Setting Measureable Public Relations Objectives