How to Measure Your Results in a Crisis

2002 – The survival of an organization’s reputation during a crisis depends on its internal culture, strength of its communications and integrity of its leadership. Despite the urgency of all management and communications efforts in a crisis, today’s technologies make it possible to effectively monitor public impact and reaction virtually in real time, and to […]

Measures of Success for Cyberspace

April 2002 – How do you measure the effectiveness of your web public relations efforts? Essentially the same way you’d measure any other marketing efforts. The first, and most difficult, question each Internet marketer needs to ask is: What do you hope to accomplish with your web efforts? There are at least three major categories […]

Behavioral Attitude Measurement Theory

This straightforward presentation covers the basic theories of valid and reliable measures of attitudes. Behavioral Attitude Measurement Theory Don. W. Stacks

How to Measure PR’s Contribution to Corporate Objectives

April 2002 – This primer on showing PR’s value to management is based on a well-rounded approach used by Texas Instruments. It was first delivered at an Institute for Public Relations conference in April 2002. Click on the preview below to advance to the next slide, or download the full PowerPoint presentation. How to Measure […]

Performance Measurement: Can PR/Communication Contribute to the New Bottom Line of Intangible, Non-Financial Indicators?

Fraser Likely It seems like it was just yesterday. I remember listening to John Francis, when he was National President of the Canadian Public Relations Society (CPRS) in 1989, give a highly successful speech on the contribution Public Relations/Communications makes to an organization’s “bottom-line.” John, like every National President of CPRS, was Canada’s spokesperson on […]

Best Practices in PR Research

This presentation has been delivered by Dr. Stacks at a variety of public relations conferences. It provides a primer and practical advice on effective use of public relations research integrated into practice. Best Practices in PR Research Don W. Stacks

Qualitative Methods for Assessing Relationships Between Organizations and Publics

2002 – To facilitate the use of qualitative interviews and focus groups to assess relationships, researchers at the University of Maryland have developed procedures and questions to gather information about the type and quality of relationships. These qualitative questions reflect the same dimensions and operational definitions of the relationship indicators identified in an earlier paper, […]

Research Doesn’t Have to Put You in the Poorhouse

2001 – You don’t have to spend a fortune or go broke when designing and carrying out public relations research and measurement projects. To save money, consider piggyback studies, secondary analysis, quick-tab polls, internet surveys, or intercept interviews. Mail, fax and e-mail studies are good for some purposes. Or, do your own field research. 2001_Poorhouse_Lindenmann

A Non-Profit Builds a Dashboard That Belongs In Every Boardroom

2001 – There is a widely held misperception that not-for-profit organizations are not held to the same “bottom line” accountability as their counterparts in the corporate sector. In fact, the exact opposite is true. Think about it. Do you really think that millions of private contributors demand any less accountability than individual shareholders? Or that […]

Selling Public Relations Research Internally

October 2000 – The preeminent challenge facing the public relations executive seeking to develop evaluation and measurement systems is gaining acceptance of them from all important parties, starting with the organization head who has to approve the budgets and the staffs who have to develop, execute and then interpret the resulting research. PDF: Selling Public […]

Fun Things To Do With Measurement

2001 – The point of measurement and evaluation is to help you make better, more informed decisions. A measurement report should help your business first, enhance your career second, and justify your existence third. If you focus on the first goal – improving your business, you will always get funding for the next research program.  […]