This straightforward presentation covers the basic theories of valid and reliable measures of attitudes. Behavioral Attitude Measurement Theory Don. W. Stacks
Tag Archives: Measurement Publication
April 2002 – This primer on showing PR’s value to management is based on a well-rounded approach used by Texas Instruments. It was first delivered at an Institute for Public Relations conference in April 2002. Click on the preview below to advance to the next slide, or download the full PowerPoint presentation. How to Measure … Continue reading How to Measure PR’s Contribution to Corporate Objectives
Fraser Likely It seems like it was just yesterday. I remember listening to John Francis, when he was National President of the Canadian Public Relations Society (CPRS) in 1989, give a highly successful speech on the contribution Public Relations/Communications makes to an organization’s “bottom-line.” John, like every National President of CPRS, was Canada’s spokesperson on … Continue reading Performance Measurement: Can PR/Communication Contribute to the New Bottom Line of Intangible, Non-Financial Indicators?
This presentation has been delivered by Dr. Stacks at a variety of public relations conferences. It provides a primer and practical advice on effective use of public relations research integrated into practice. Best Practices in PR Research Don W. Stacks
2002 – To facilitate the use of qualitative interviews and focus groups to assess relationships, researchers at the University of Maryland have developed procedures and questions to gather information about the type and quality of relationships. These qualitative questions reflect the same dimensions and operational definitions of the relationship indicators identified in an earlier paper, … Continue reading Qualitative Methods for Assessing Relationships Between Organizations and Publics
2001 – You don’t have to spend a fortune or go broke when designing and carrying out public relations research and measurement projects. To save money, consider piggyback studies, secondary analysis, quick-tab polls, internet surveys, or intercept interviews. Mail, fax and e-mail studies are good for some purposes. Or, do your own field research. 2001_Poorhouse_Lindenmann
2001 – There is a widely held misperception that not-for-profit organizations are not held to the same “bottom line” accountability as their counterparts in the corporate sector. In fact, the exact opposite is true. Think about it. Do you really think that millions of private contributors demand any less accountability than individual shareholders? Or that … Continue reading A Non-Profit Builds a Dashboard That Belongs In Every Boardroom
Assessment of the impact of news coverage and advertising on consumer perceptions is typically managed by different organizations within large companies, or by different advertising and media relations agencies. Consequently, very little work has been done to understand whether and how these two forms of communication interact. If we can understand how news coverage interacts … Continue reading Toward an Understanding of How News Coverage and Advertising Impact Consumer Perceptions, Attitudes
October 2000 – The preeminent challenge facing the public relations executive seeking to develop evaluation and measurement systems is gaining acceptance of them from all important parties, starting with the organization head who has to approve the budgets and the staffs who have to develop, execute and then interpret the resulting research. PDF: Selling Public … Continue reading Selling Public Relations Research Internally
2001 – The point of measurement and evaluation is to help you make better, more informed decisions. A measurement report should help your business first, enhance your career second, and justify your existence third. If you focus on the first goal – improving your business, you will always get funding for the next research program. … Continue reading Fun Things To Do With Measurement
2001 – This report is a narrative description of what the best public affairs programs within and beyond the Department of Energy Office of Science are doing to formulate and assess their operations. We focus on appropriate procedures for formative and evaluative research rather than suggesting specific outcomes. Finally, we organize our white paper along … Continue reading Guidelines for Formative and Evaluative Research in Public Affairs
1998 – The Robert Wood Johnson Foundation (RWJF) is a philanthropic organization whose mission is to improve the health and health care of all Americans. One way it does this is by providing support and assistance to those in the “public health” arena (federal, state and local public health agencies), as they disseminate news and … Continue reading Spotlight on ‘Public Health’ – A Benchmark Content Analysis of Press Coverage For The Robert Wood Johnson Foundation