Core Reading List in PR Research & Measurement

As I was planning my summer reading, I decided to read through the classic white papers issued by the Institute for Public Relations Commission on Measurement and Evaluation. Yes, it is true, just ask my wife. The Commission was created to advocate for PR research, promote best practices and standards, and educate PR researchers and […]

Five Minutes With… Dr. David Michaelson

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with David Michaelson, Ph.D., founder of David Michaelson & Company, a provider of research, planning & strategy services for marketing communications. David is also a member of the Institute for Public Relations Commission on Measurement […]

Laying Down a Research Track, Part Two

My previous post spoke about the Institute for Public Relations (IPR) redoubling its focus on research that matters to the practice.  The IPR Board of Trustees, after debating dozens of research topics relevant to the practice of public relations, has identified its five highest priority topics. What drives choice and changes behavior? What can we […]

Laying Down a Research Track, Part One

The Institute for Public Relations (IPR) Board wants to redouble our focus on research, tracking even more toward topics that matter to the practice:  providing timely insights and applied intelligence that leaders in our field can put to immediate use. In this post and another to follow, I want to share our research direction broadly […]

Five Minutes with… Seth Duncan

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Seth Duncan, Research Director at WCG, a global communications company providing integrated marketing, public relations, creative and interactive services. Seth, to begin, why should web analytics be part of the toolkit of PR professionals […]

Corporate Crisis and Market Evaluation

While some companies in crisis suffer horrendous consequences, others skate by with a bad quarter or two.  Why? In Japan, it may depend on the type of crisis, according to new research by Koichi Kitami of Hokkaido University.  In a paper presented at the 14th Annual International Public Relations Research Conference (see page 481 of […]

Big Apple 2011 Best Use of Research Award

Last week I presented the Best Use of Research, Measurement and Evaluation Award at the PRSA New York chapter’s Big Apple Awards.  Starbucks and Edelman took the prize for “Starbucks Coffee Company Earth Month.” When a customer substitutes a reusable mug for a paper cup, Starbucks says that can save seven trees per year.  With […]

Sergio Giacomo

Five Minutes with… Sergio Giacomo

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Sergio Giacomo, Director, Corporate Communications at the Brazilian mining company Vale S.A. The Economist describes Vale as the “biggest company you have never heard of.”  I met Sergio at the 2nd Brazilian Corporate Communications […]

Five Minutes with… Shonali Burke

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Shonali Burke, ABC, a public relations consultant, advocate for PR measurement and evaluation, and a leading commentator on at her blog and on Twitter. Before starting her business, Shonali was Vice President, Media & […]

Five Minutes With… David Geddes

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Government agencies and public sector organizations face particular challenges in communicating with stakeholder audiences, and in measuring and evaluating their communications. Today I am talking with another David Geddes —yes, it is true—who is Secretary to the Office and […]

Dr. Christopher Storck

Five Minutes With… Dr. Christopher Storck

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Dr. Christopher Storck, Managing Director at Hering Schuppener where he heads the Reputation & Communication Management practice. In addition, Christopher leads the task force ‘Value Creation through Communication’ of the German Public Relations Association […]

Five Minutes With…Brad Rawlins

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Professor Brad Rawlins, chair of the communications department at Brigham Young University. Brad also is a member of the IPR Commission on Measurement and Evaluation. Brad, could you give me a thumbnail of the […]