Research for Public Relations: Communicating in an Environment of Risk

Does academic research matter to public relations practitioners? Be not afraid. Come into the light with me, a non-PhD practitioner who finds value in academic research. In this series of posts, I will seek out quality academic and other research, drawing insights for communications practitioners. Communicating in an environment of risk is one of the […]

Setting Priorities in Measurement

As we pursue a vision of excellence in public relations enabled by excellence in research, measurement, and evaluation, discussion often turns to the measurement outputs and outcomes. Several members of the Commission on Measurement and Evaluation engaged in an email discussion last May about measuring outputs and outcomes. I compiled the initial email exchange, and […]

Framework, Standards, and Metrics: PR Research Priorities Part 2

Last week I made a case for the need for an action-oriented set of priorities for the public relations research, measurement, and evaluation function. Our goal at the managerial level, is to quantify public relations’ contribution to meeting organizational goals and building organizational value. To achieve that goal, we – research measurement, and evaluations professionals  […]

Research for Public Relations: Is Transparency Good for Business?

Does academic research matter to public relations practitioners? Do not be afraid. Come into the light with me, a non-PhD practitioner who finds value in academic research. In the weeks ahead, I will seek out quality academic and other research, drawing insights for communications practitioners. When activists target an organization, typically the corporate communications function […]

Priorities for Public Relations Research, Measurement, and Evaluation: Part 1

The 9th Annual North American Summit on Public Relations Measurement recently concluded. The Summit featured excellent presentations by Yahoo!, Johnson & Johnson, the U.S. Department of the Treasury, and Conagra and Blue Marble Enterprises; panel and discussion sessions on outputs and outcomes and on standards; and pre-conference workshops covering a research and measurement boot camp, […]

A Dialogue on ROI

By: Tom Watson, Ansgar Zerfass and James Grunig Measuring Return on Investment has been a hot topic, as public relations seeks to demonstrate its contribution to building organizational value. How can this managerial concept be applied to public relations? Professors Tom Watson, Ansgar Zerfass, and James Grunig add to the debate. ‘ROI’ IN PUBLIC RELATIONS: […]

Standardization in Public Relations Measurement & Evaluation

Dr. David Michaelson, David Michaelson & Company LLC & Dr. Don Stacks, University of Miami September 17, 2011 September 2011- Dr. David Michaelson and Dr. Don Stacks, Research Fellows at the Institute for Public Relations, co-wrote the paper, “Standardization in Public Relations Measurement and Evaluation”. This article was published in the 2011 Spring edition of […]

Brand China: A Golden Opportunity for Public Relations

One of the characteristics of the world that motivates me is our “interconnectedness;” or our “interdependence.”  If you accept that people across the world – people like you and me – have many more similarities than differences, then inevitably you will find more opportunities than problems. Nowhere is this more apparent than in China – […]

Charting Your PR Measurement Strategy

August 2011 – Articles written by members of the Institute for Public Relations’ Commission on PR Measurement and Evaluation, that first appeared in the May 2011 issue of PRSA’s PR Tactics magazine, are now available on the IPR web site. They include: The Strategic Approach: Writing Measurable Objectives by Don W. Stacks, Ph.D. and Shannon A. Bowen, Ph.D.; Deliverable Objectives: Considerations for […]

PR History – What It Tells Practitioners

Prof Tom Watson of Bournemouth University in England, talks about the International History of Public Relations Conference (IHPRC), which was held recently. I’m now breathing a little more easily, as we have just published the Proceedings of IHPRC 2011. They are online at http://blogs.bournemouth.ac.uk/historyofpr/proceedings/ where you can read 28 papers from researchers in 15 countries […]

Where Should PR Sit in an Organization?

Is that an easy question or a provocative one?  Most public relations professionals would automatically say that the PR function should report directly to the CEO.  It would be akin blasphemy to suggest otherwise would it not? However, with PR rising in such importance in organizations, a debate has emerged over where it should sit.  […]