Bill Paarlberg with David Geddes

Measurement Standards: Present, Future and Meaning

First published in The Measurement Standard, this is an interview by Editor Bill Paarlberg with David Geddes, Managing Director of Geddes Analytics and past Chair of the IPR Measurement Commission of the Institute for Public Relations. He is Chair of the Coalition for Public Relations Research Standards, the group of industry leaders that have developed standards […]

Five Minutes with… Evgeniy Larionov

The Russian translation of this interview is available at below. Today I am talking with Evgeniy Larionov, CEO of the agency Ex Libris, based in Moscow, Russia. Ex Libris specializes in place branding, public relations research, traditional and social media measurement, and media monitoring. Evgeniy, it was nice to see you take a leading role in […]

Public Relations Research and Measurement: Are CPMs a Way Forward?

The past few decades represent a mix of progress and stagnation in the field of public relations measurement, research and analysis.  While a core group of research experts and interested parties work hard to elevate the “science beneath the art,” practitioners have been slow to respond.   Given the amount of measurement-specific resources available to the […]

The State of Measurement Standards January 2013: It’s a Bridge, it’s a Bridge!

This article was first published in The Measurement Standard, a publication of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement. For years, those of us who live on the Seacoast of New Hampshire had been hearing warnings about the dire state of the Memorial Bridge over the Piscataqua […]

View from the Summit

The Institute for Public Relations Measurement Commission has been the organizer of the Measurement Summit each autumn for about the last decade. Throughout most of those years the Summit has been held at venues in and around Portsmouth, New Hampshire just as the autumn color emerges. The event has always benefited from that rich set […]

How public relations executives perceive and measure the impact of social media in organizations

DiStaso, Marcia W.; McCorkindale, Tina; & Wright, Donald K. (2011). How public relations executives perceive and measure the impact of social media in organizations. Public Relations Review, 37, 325-328. Decisions about social media in organizations are not made lightly. Corporate executives are faced with an ever changing and in many cases, uncontrollable opportunity with social […]

Antecedents and consequences of employee engagement

Topic: Measurement of Employee Engagement Author(s), Title and Publication Saks, A. M. (2006). Antecedents and consequences of employee engagement. Journal of Managerial Psychology, 21(7), 600-619. Summary Based on Social Exchange Theory, this study tested a model of the antecedents and consequences of employee job engagement and employee organization engagement. The researchers surveyed 102 employees working […]

Connecting Organizational Communication to Financial Performance—2003/2004 Communication ROI Study

Topic: Organizational Communication and Financial Performance Author(s), Title and Publication Watson Wyatt. (2004). Connecting Organizational Communication to Financial Performance—2003/2004 Communication ROI Study. Watson Wyatt: Worldwide Research Report. Summary With data collected from 267 leading U.S. organizations, this report investigated the impact of communication on financial performance. It found that better communications resulted in a higher […]

Capitalizing on Effective Communication: Communication ROI Study Report

Topic: Internal Communication and Employee Value Proposition Author(s), Title and Publication Towers Watson. (2010). Capitalizing on Effective Communication: Communication ROI Study Report. Towers Watson. Summary This report identified how high-performing companies inform and engage their employees in challenging economic times. The data were collected from a survey of 328 organizations that represent five million employees […]

How Top Business Communicators Measure the Return on Investment (ROI) of an Organization’s Internal Communication Efforts

Topic: Measurement of ROI for Internal Communication Author(s), Title and Publication Meng, J., & Berger, B. (2010). How Top Business Communicators Measure the Return on Investment (ROI) of an Organization’s Internal Communication Efforts. Institute for Public Relations. Summary This study examined how and to what extent top business communicators measure the return on investment (ROI) […]

Measuring the impact of employee communication on employee comprehension and action: A case study of a major international firm

Topic: Measurement of Employee Communication Outputs and Outcomes   Author(s), Title and Publication O’Neil, J. (2008). Measuring the impact of employee communication on employee comprehension and action: A case study of a major international firm. Public Relations Journal, 20(2).   Summary This case study describes how a global firm planned, implemented, and evaluated a new […]