Examining Modern Media Relations: An Exploratory Study of the Effect of Twitter on the Public Relations – Journalist Relationship

Wilson, Drew, & Supa, Dustin W. (2013). Examining modern media relations: An exploratory study of the effect of Twitter on the public relations – journalist relationship. Public Relations Journal, 7(3), 1-20.  SummaryPublic relations practitioners and journalists rely on media relations to create and disseminate news that is important and relevant to the public. Past studies […]