Employee benefits communication: Proposing a PR-HR cooperative approach

Topic: Employee Benefits Communication Author(s), Title and Publication Freitag, A. R., & Picherit-Duthler, G. (2004). Employee benefits communication: Proposing a PR-HR cooperative approach. Public Relations Review, 30(4), 475–482. Summary In employee benefits communication, organizations often offer benefit options and try to inform and help employees make wise choices so they remain satisfied, motivated and productive. […]

Measuring the impact of employee communication on employee comprehension and action: A case study of a major international firm

Topic: Measurement of Employee Communication Outputs and Outcomes   Author(s), Title and Publication O’Neil, J. (2008). Measuring the impact of employee communication on employee comprehension and action: A case study of a major international firm. Public Relations Journal, 20(2).   Summary This case study describes how a global firm planned, implemented, and evaluated a new […]