Social Media Expectations Between PR Professionals and Their Stakeholders: Results of the ComGap Study in Spain

Navarro, Cristina, Moreno, Angeles, & Al-Sumait, Fahed (2017). Social media expectations between public relations professionals and their stakeholders: Results of the ComGap study in Spain. Public Relations Review, 43(4), 700-708. Summary Despite the massive incorporation of social media into communication strategies, there is still much that we do not know about the type of content that […]

Public Relations, Media Coverage and Public Opinion in Contemporary China

Cheng, Yang, Huang, Yi-Hui Christine & Chan, Ching Man (2017). Public relations, media coverage, and public opinion in contemporary China: Testing agenda building theory in a social mediated crisis. Telematics and Informatics, 34(3), 765-773. Summary This study investigates a social mediated crisis triggered by the Guo Meimei incident that negatively affected the Red Cross Society […]

Understanding Social Media Peer Communication and Organization-Public Relationships: Evidence from China and the United States

Men, Rita Linjuan, & Muralidharan, Sidharth (2017). Understanding social media peer communication and organization-public relationships: Evidence from China and the United States. Journalism and Mass Communication Quarterly, 94(1), 81-101. Summary There is a lack of research particularly on how peer communication in virtual communities about companies may influence the quality of organization–public relationship (OPR) outcomes. […]

Public Relations, Ethics and Social Media: A Cross-National Study of PR Professionals

Toledano, Margalit & Avidar, Ruth (2016). Public relations, ethics, and social media: A cross-national study of PR practitioners. Public Relations Review, 42(1), 161-169 Summary This article compares PR practitioner attitudes to specific ethical issues in social media in two different socio-cultural environments – New Zealand and Israel. Its major goal is to identify current practitioner […]

Exploring the Impact of Internal Social Media Usage on Employee Engagement

Haddud, Abubaker, Dugger, John, & Gill, Preet (2016). Exploring the impact of internal social media usage on employee engagement. Journal of Social Media for Organizations, 3(1),  1 – 23. Summary The emergence of internal social media platforms/applications is creating opportunities for organizations to promote collaboration between employees and to improve employee engagement. Internal social media […]