Tag Archives: internal community

October 1, 2023[Blog], [Research Library], Latest Research Organizational Communication Research Center, OCRC - Blogs, Organizational Communication Research Centeridentity salience, identity strength, influence, internal community, internal public relations, intersectionality, organization, organizational communication, public relations practitionersKatie McKechnie

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September 5, 2023[Research Library], BIPOC - Hispanic/Latinx, Diversity, Equity, and Inclusionaudiences, companies, consumer habits, content, diversity, hispanic, internal community, latino, market research, organizations, preferences, representationKatie McKechnie

IPR is featuring research and some of the many Latino pioneers who have had an impact on the field of public relations in celebration of Hispanic Heritage Month. The Hispanic Marketing Council explored Hispanic individuals’ perspectives of Hispanic representation in the media and brands. A review of surveys, census data, and past Nielsen findings was conducted … Continue reading How Hispanic Audiences Use and Perceive Media →

June 27, 2022[Blog], [Research Library], Latest Research Organizational Communication Research Center, OCRC - Best Practices, OCRC - Culture and Values, Organizational Communication Research Centercommunity building, internal communication, internal communityOlivia Kresic

This summary is provided by the IPR Organizational Communication Research Center In 2021, 47 million employees quit their jobs (U.S. Bureau of Labor Statistics, 2022). Dubbed as the Great Resignation, the trend of workers voluntarily leaving their work continues this year, with 44% becoming job seekers (Iacurci, 2022). In this post, I introduce an alternative … Continue reading Rethinking Internal Public Relations: The Importance of Community Building →

July 12, 2012[Research Library], OCRC - Culture and Values, Organizational Communication Research Center, Public Affairsemployee involvement, employee-organization relationships, employee-public relationships, face-to-face communication, internal community, interpersonal communication, listening skills, organization-public relationships, relationship building, relationship managementInstitute for Public Relations

Topic: Employee Public Organization Relationships and Relationship Management Author(s), Title and Publication Rhee, Y. (2004). The employee-public-organization chain in relationship management: A case study of a government organization. Institute for Public Relations. Summary This study examined the critical roles that employees play in an organization’s relationship building process with its publics. An in-depth case study … Continue reading The employee-public-organization chain in relationship management: A case study of a government organization →