Tag Archives: influence

Trends article

MuckRack analyzed the current responsibilities of public relations professionals and expectations for the upcoming business year. A survey of 193 professionals in marketing and communication leadership roles was conducted from Sept. 7 – Oct. 26, 2023. Key findings include: 1.) 68% of all leaders surveyed said their role is a mix of marketing and communication. … Continue reading Trends in Marketing and Communication Leadership in 2023 and Beyond

One hundred years ago, Edward Bernays, the father of public relations, dedicated the fifth  chapter in his book, “Crystallizing Public Opinion” to show how public relations and human behavior are codependent. Today, the cognitive revolution is still alive and well, and in fact, is more influential than ever. Looking at recent examples in the news, … Continue reading Persuasion and the PR Practitioner: Reflecting on Edward Bernays’s Work 100 Years Later

Those of us who communicate for a living are in the business of influence. We shape the reputations of our organizations, the narratives coming from leaders’ mouths, and — critically — the stories we tell ourselves about who we are. But today, we seek influence in a media and information landscape of unprecedented complexity. One … Continue reading Who has Influence in Organizations?

This blog is provided by the IPR Behavioral Research Insight Center. As he always does, Chris Graves from Ogilvy’s Center for Behavioral Science, gave an inspiring, albeit brief lecture on the development of a “Sensemaking Genome” for stakeholders.  No longer, admonished Graves, should we slice and dice our stakeholders by common demographics but elevate our … Continue reading Why Behavioral Insights Improve PR Outcomes

Fraustino, Julia Daisy, Lee, Ji Young, Lee, Sang Yeal , & Ahn, Hongmin (2018). Effects of 360° video on attitudes toward disaster communication: Mediating and moderating roles of spatial presence and prior disaster media involvement. Public Relations Review, 44(3), 331-341. doi: 10.1016/j.pubrev.2018.02.003 Summary Public relations practitioners have increasingly embraced visual media technologies such as 360° video, … Continue reading Effects of 360° Video on Attitudes Toward Disaster Communication