What Motivates Online Charitable Giving Among Aware and Not-So-Involved Publics?

Lee, Moon J., & Xi, Lui (2017). What motivates online charitable giving among aware and not-so-involved publics? Public Relations Journal, 11(1), 1-14. Summary We investigated whether providing social information, recommended contribution level, statement about gift impact, mission, and financial disclosure information influences unaware or not-so-involved college students’ online charitable-giving. An experiment was conducted with 224 college […]

Understanding Social Media Peer Communication and Organization-Public Relationships: Evidence from China and the United States

Men, Rita Linjuan, & Muralidharan, Sidharth (2017). Understanding social media peer communication and organization-public relationships: Evidence from China and the United States. Journalism and Mass Communication Quarterly, 94(1), 81-101. Summary There is a lack of research particularly on how peer communication in virtual communities about companies may influence the quality of organization–public relationship (OPR) outcomes. […]

It’s Not What You Say, It’s the Way That You Say It: How Relationships Affect Performance Ratings

Topic: Leader-Member Exchange; Upward Communications Authors, Title and Publication Geertshuis, S. A., Morrison, R. L., & Cooper-Thomas, H. D. (2015). It’s not what you say, it’s the way that you say it: The mediating effect of upward influencing communications on the relationship between leader-member exchange and performance ratings. Journal of Business Communication, 52(2), 228-245. This study […]