“Is there such a thing as public relations ethics?” Shannon A. Bowen, PhD, of Syracuse University poses that question…
Tag Archives: in the media
The squeaky wheel gets greased. But what if a different wheel is about to fall off the car?
The two houses of Congress have passed immigration bills so stark in their differences that the national debate on this issue won’t conclude anytime soon. But within the public relations profession, there’s little need anymore to debate the requirement for diversity in every aspect of practice.
“In the wake of so much scandal, in the face of so much skepticism, how do we rebuild trust in our institutions?” An op-ed in the June 5, 2006 issue of PRWeek by Institute president and CEO Frank Ovaitt suggests that may be the wrong question.
If the telephone were new today, just appearing in the work place, would we be sorting out issues of whether or not employees should be able to place calls and speak their minds to customers and other employees?
For today’s Tip Sheet, I’m moving away from my comfort zone (media analysis) and highlighting research tips from one of the best white papers from the Commission for PR Measurement & Evaluation: “Research Doesn’t Have to Put You in the Poorhouse” by Walter K. Lindenmann, PhD, one of the foremost fathers of PR research.
David Letterman rewards audience members for knowing their cuts of meat. Likewise, public relations practitioners can reap the rewards of smarter use of research — and, subsequently, better measurement results — by knowing their data types.
What gets measured gets managed, says an axiom to which many CEOs subscribe. As important as media measurement may be, is that all you aspire to manage?
Maybe so when it comes to their views of what constitutes a profession and whether public relations qualifies.
No matter how many times you have heard it – nor how much you want to believe it – there is no known research to support the claim that PR-generated media coverage is worth two or three times advertising.
The theory that stock prices move in waves reflecting investor psychology is well known in financial markets. Any broad upward movement generally consists of five wave-like motions – three up, two down.
New research by John Gilfeather, Vice Chairman-Roper Public Affairs, NOP World, and Tina Carroll, Ph.D. candidate at the University of Miami, comes to a strong conclusion: Corporate management that under-invests in communications simply is not fulfilling its stewardship responsibilities.