Hokuetsu Paper Mills

In 2006, Japan’s largest paper mill company, Oji Paper, announced it would launch an unsolicited takeover bid for 50.1 percent of Hokuetsu Paper Mills, the sixth largest paper mill company in Japan. A pivotal event for Japan, Hokuetsu Paper’s legal advisers suggested the company ask communication advisory firm Media Gain to join its defense task […]

International Media Analysis Made Simple

More and more organizations need to measure their media coverage globally, but how can they do this cost effectively? This paper takes a very granular approach to helping the reader define business goals and objectives; determine suitable measures; analyze media content needs; evaluate dashboard systems; determine language and analysis processes; develop measurement scorecards; select provider […]

“Glocalization” of China’s Public Relations Market

Prof. Guo Huimin (May 2012) The following is excerpted from an article in PR Magazine, published by the China International Public Relations Association Besides the local and overseas PR markets, the difference or gap between Chinese and foreign PR companies is reflected in a trend called “glocalization”. Some 10 years ago, I borrowed the concept […]

PR in Europe

Europe is evolving as a more integrated entity, and so is the practice of public relations throughout the continent. Yet, the countries remain distinctive in media usage, internal communications and other aspects of public relations practice. This overview by Institute Trustee Sandra Macleod, CEO of Echo Research, was delivered at the 2005 International Public Relations […]

Global Stakeholder Relationship Governance

This paper positions effective governance of stakeholder relationships as the new global frontier of the public relations and communication profession. This paper is dedicated to the art and science of stakeholder relationships governance from an organizational, systemic and relational perspective. The author contends that however complex it may be in today’s environment, the process of […]

From Back Seat to Dashboard: The Global Navigation of International Corporate Communications

This essay seeks to illustrate the complexity in which international corporate communications occurs and how important is it for globally-engaged corporate communicators to be knowledgeable about target countries, target institutions, target contents and target actors (and why public relations professionals must ensure that employees or service providers have the necessary knowledge). With the right information […]

An Empirical Contribution to the Global Navigation of International Corporate Communications

This paper examines different dimensions of the media environments in which corporate communications occurs in five European countries. The author suggests that media relations as practiced by public relations professionals requires an understanding of media systems including the economic and political systems in which media operate. The author concludes that the differences or “cultural gaps” […]

Knowledge Management and The Personal Influence Model

The personal influence model of public relations, developed principally by public relations scholar Krishnamurthy Sriramesh, acknowledges that the success of public relations is greatly influenced by personal networks. With this model, practitioners try to establish personal relationships – friendships, if possible – with key individuals in the media, government, or political and activist groups (Grunig, […]

International Index of Bribery for News Coverage 2003

Bribery of the news media in too many countries robs citizens of credible information they need to make personal and collective decisions. This comprehensive research for the first time gives us an index that ranks 66 of the world’s nations for the likelihood that print journalists will seek or accept cash for news coverage from […]

Bribery for News Coverage: Research in Poland

This paper starts with an overview of the development of Polish media and public relations that established a ground for current practice. The paper then reports the results of a study conducted among the Polish communication leaders on credibility and media bribery practices of Polish media. The total of 287 communication leaders (99 journalists, 90 […]

Global Public Relations

Many types of organizations virtually and physically interact and communicate with publics and/or audiences outside their own country of origin to build a dynamic set of relationships. Trade, direct foreign investment, political coalitions, worthy global causes, information flow, and social networking, among other phenomena, are increasing the complexity of these relationships dramatically. The purpose of […]