This bibliography consists of recent anthropological research, reviews, and theoretical works that bear upon the work of public relations practitioners. Most items in this list have been published within the last ten years and have been culled from scholarly journals in anthropology or are public relations articles that draw heavily upon anthropological research (no claim … Continue reading Anthropology and Public Relations Today
Organizational relationships are almost exclusively analyzed using the data that captures the perceptions of the parties in the relationships. While useful for describing the state of a focal organizational relationship at a single point in time, or over a short period, this approach has limited utility for research involving multiple relationships over an extended timeframe. … Continue reading Tracking Organization-Public Relationships Over Time
This report documents the findings of the Diversity Summit held in January 2005 by the Public Relations Coalition, an alliance of 23 industry-related organizations. Three areas were identified as key elements for improving ethnic and gender diversity in any public relations organization: recruiting, mentoring and advocacy. The report also includes a compilation of resources that … Continue reading Focus on Diversity: Lowering the Barriers, Raising the Bar
The Public Relations Coalition, an alliance of 23 industry-related organizations, announces the findings of its first diversity benchmark survey in this report. The survey is part of the commitment made at the Coalition’s Diversity Summit — held in 2005 — to increase efforts in improving diversity in the public relations and communications fields. Most respondents … Continue reading Diversity Tracking Survey 2005
October 20, 2004 – One Whitehall Place Westminster, London Described by PRWEEK as the 20th Century’s “Most Influential Public Relations Professional,” Harold Burson, founder and CEO of Burson-Marsteller, will trace the evolutionary role of public relations as a corporate discipline and reinforce a concept articulated more than a half century ago by AT&T’s Arthur Page, … Continue reading Has Public Relations Become Too Important To Leave To The Public Relations Professionals?
November 10, 2004 – Union League Club New York, NY Named CEO of Fleishman-Hillard in March 1974, Mr. Graham’s career has been extraordinary for more than his ability to hold a job in a famously fluid industry. He also has led the firm’s remarkable growth from a single office with a couple dozen employees to … Continue reading Thirty Years in the Same Job, and What Do I Know?
Public relations is one of the world’s fastest growing professions and areas of study, yet great differences exist globally in its practice and teaching. There is general agreement, however, that case studies of communications campaigns are one of the most effective teaching and learning techniques for both students and practitioners. The first edition of this … Continue reading The Evolution of Public Relations: Case Studies from Countries in Transition (Second Edition)
November 20, 2003 – Union League Club New York, NY A veteran for over 40 years in the public relations industry, Al Golin is founder and chairman of Chicago-based Golin/Harris International. In addition to handling the McDonald’s account for over 40 years, Golin/Harris represents such companies as Bayer Aspirin, DaimlerChrysler Corporation, The Walt Disney Co., … Continue reading Trust Or Consequences
November 7, 2002 – Union League Club New York, NY David Drobis is a legend in public relations, having spent much of his professional career advancing the industry. He was named among the top 10 most influential people in public relations in the 20th century by PRWeek and received the National Public Relations Professional Achievement … Continue reading The Ostrich and the Giraffe – Is It Time to Stick Our Necks Out?
November 15, 2001 – University Club New York, NY Bill Novelli is executive director and CEO of AARP, a membership organization of over 35 million people age 50 and older. He joined AARP in January 2000 as Associate Executive Director, Public Affairs. Earlier, Mr. Novelli co-founded and was president of Porter Novelli, now one of … Continue reading The End of Retirement
This bibliography consists of recent psychological research, reviews, and theoretical works that bear upon the work of the public relations practitioner. Most items in this list have been published within the last seven years and have been culled from scholarly journals in psychology or are public relations articles that draw heavily upon psychological research (no … Continue reading Psychology and Public Relations Today
November 15, 2000 – Grand Hyatt New York, NY Bill McInturff is a partner and co-founder of Public Opinion Strategies, a national political and public affairs survey research firm established in 1991. Public Opinion Strategies is one of the country’s largest political polling firms and currently represents eight U.S. Senators, seven governors, and more than … Continue reading Election 2000: Who Voted for Whom and What it Means to Communicators