This paper covers the main and essential points of the conference proceedings produced on the occasion of the 2005 World Public Relations Festival held in Trieste, Italy, from June 28 to June 30. The Festival was organized by Toni Muzi Falconi, businessman and Professor of the University of Udine, in cooperation with Ferpi (Italian Public … Continue reading 2nd World Public Relations Festival: Communicating for Diversity, with Diversity, in Diversity
This paper, The Economic Impact of Our Profession, argues that our identity as a profession – not just a service industry of practitioners for hire, not just a management function of the staff variety – has a strong connection to issues of size and economic impact on society at large. Download PDF: How Big Is … Continue reading How Big Is Public Relations (and Why Does It Matter)?
October 11, 2006 – Reform Club London, UK Willard D. “Bill” Nielsen is past chairman of the Institute for Public Relations. He retired in 2004 as corporate vice president-public affairs and corporate communications for Johnson & Johnson. Nielsen joined Johnson & Johnson in 1988, following an 18-year career as a public relations agency consultant, first … Continue reading Sustaining Trust In Today’s Business Environment: The Singular Character of Public Relations
While the credibility of corporate blogs – whether sanctioned by the company or written by others – is growing, executives at top companies have been slow to come to grips with their importance in building a dialogue with customers and other stakeholders, including critics, according to the Makovsky 2006 State of Corporate Blogging Survey, conducted … Continue reading Corporate America Behind the Curve: Makovsky 2006 State of Corporate Blogging Survey
This paper explores several ethical issues about weblogs and employee communications through a web-based, international study of public relations practitioners. The following research questions form the basis of this research. Download PDF: Weblogs and Employee Communication: Ethical Questions for Corporate Public Relations
2006 – Increasingly, communications managers are being held responsible for the ROI of their resources and the efficiency of their programs. If they are to be accountable, they need to manage the what and the how of measurement through a total performance measurement framework. This article is reprinted from Strategic Communication Management.
The profession of public relations lacks a serious, comprehensive history. Considering the power that we’ve evidenced throughout the years as practitioners, it seems somewhat ludicrous that we don’t have at least one book we can point to with pride as a truly credible, challenging chronology and interpretation of PR’s origins and actions, both good and … Continue reading “Mini-Me” History: Public Relations from the Dawn of Civilization
November 10, 2005 – Yale Club New York, NY Willard D. “Bill” Nielsen is past chairman of the Institute for Public Relations. He retired last year as corporate vice president-public affairs and corporate communications for Johnson & Johnson. Nielsen joined Johnson & Johnson in 1988, following an 18-year career as a public relations agency consultant, … Continue reading The Character of Public Relations at 2005
The purpose of this study is to identify and content analyze the stream of trade and academic publications on international public relations or related materials published by selected U.S. and U.K. academic journals, the Institute for Public Relations’ online publications and international association publications (i.e., IABC-IPRA) from 1990 to 2005. Because of the constant expansion … Continue reading Global, International, Comparative and Regional Public Relations Knowledge from 1990 to 2005
Is this the death of the grapevine? This paper examines changes in employee communication due to interactive technologies that allow employees to take control of both media and message selection. The author has conducted a decade-long trend study based on interviews with plant employees of a large, international manufacturing company. Internal email and the company’s internet … Continue reading An Analysis of the Increasing Importance of the Role of the Receiver in the Communication Process
The methods of investor relations (IR) are continuing to undergo change in the wake of scandals, revised government regulations and legislation, increased knowledge levels of investment community, and overall societal desires for transparency and ethical business operation. Drawing from wave theory and selected other technical indicators for equity market analysis, we identify the particular wave segments … Continue reading Timing Retail Investor Communications with Wave Theory
In this post-Enron society, trust in companies has never been lower. The 2002 Sarbanes-Oxley Act was designed to improve investor confidence by making CEOs and CFOs of public companies legally accountable for the veracity and integrity of their financial statements. Prior research has shown that the executive letter is the most widely read section of … Continue reading Illusions of Trust