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Posts that need a second look

Need ethics examples from practitioners! Thank you for visiting my work on ethics! Now that you have visited the “ETHICS IN PUBLIC RELATIONS” part of the Essential Knowledge Project (generously supported by the Institute), I would like to ask—no, beg—for your feedback! I am particularly interested in hearing from practitioners. I would love your thoughts … Continue reading Cases for Discussion

This research aims to create a universally-acceptable sustainability framework to measure corporate performance, which can adapted by any organization irrespective of size and/or country-of-origin. Select corporate social responsibility measurement indexes of The Global Reporting Initiative (GRI) are analyzed in comparison to the frameworks of the Japanese and Australian Environmental Reporting Guidelines, on the basis of … Continue reading Analyzing Corporate Social Responsibility Measurement Parameters

Public relations practitioners and scholars need to consider multirace Americans as an increasingly important public, with identities, motivations, and concerns unique unto themselves. This project benchmarks extant scholarship and government data regarding multirace Americans, and it articulates the implications of the research findings for public relations practice in the areas of long-term, strategic planning; new … Continue reading Baseline Study of Diversity Segments: Multirace Americans

Public relations is one of the world’s fastest growing professions and areas of study, despite global differences in its practice and teaching. There is general agreement that case studies of communications campaigns are a most effective teaching and learning technique for both students and practitioners regardless of where in the world they are studying or … Continue reading The Evolution of Public Relations: Case Studies from Countries in Transition (Third Edition)

November 8, 2007 – The Yale Club New York, NY Beth Comstock, president, NBC Universal Integrated Media, oversees television ad sales and leads the Digital Media team, driving the company’s digital strategy, business, content, and distribution efforts. In addition, she also leads both the marketing and research teams and is focused on deepening connections with … Continue reading Putting It on the Line

Download PDF: Crisis Management and Communications White Paper Introduction Crisis management is a critical organizational function.  Failure can result in serious harm to stakeholders, losses for an organization, or end its very existence.  Public relations practitioners are an integral part of crisis management teams.  So a set of best practices and lessons gleaned from our … Continue reading Crisis Management and Communications

While market demographics detail the continuing growth of diverse segments, there is little research that specifically addresses communications strategies for addressing diverse audiences. This paper evaluates, compares and distinguishes cultural characteristics essential for communicating with the U.S. Hispanic/Latino audience. It looks at available research from marketing, advertising and other fields, including the statistics, analysis, and … Continue reading Baseline Study on Diversity Segments: The U.S. Hispanic/Latino Market

This paper contends that corporate alumni networks serve a public relations purpose more than they do a human resource purpose. Through interviews with two developers of corporate social networks and a former employee who started an alumni network, the paper shows that these networks represent an opportunity and a moral imperative for public relations. By … Continue reading Corporate Compassion in a Time of Downsizing

In spite of increasing emphasis on coordinating all communication activities (including advertising, sales, promotion, and public relations), few studies have empirically examined this interplay of communication activities and the investigation of integrated marketing communication has received little attention in public relations scholarship. The purpose of this study is to explore companies’ use of integrated marketing … Continue reading Representing PR in the Marketing Mix: A Study on PR Variables in Marketing Mix Modeling

This report documents the findings of the Private Sector Summit on Public Diplomacy, held January 10, 2007, at the US Department of State. Participants identified 11 actions that would have the greatest impact on private sector public diplomacy efforts, actions which are fully described in this report. The Public Relations Coalition is an alliance of … Continue reading Private Sector Summit on Public Diplomacy

November 9, 2006 – The Yale Club New York, NY This year’s Distinguished Lecture is Jim Grunig, professor emeritus of communication at the University of Maryland, where he served on the faculty beginning in 1969 after earning his Ph.D. at the University of Wisconsin. Widely recognized as one of the world’s leading public relations scholars … Continue reading After 50 Years: The Value and Values of Public Relations