Public Relations, Ethics and Social Media: A Cross-National Study of PR Professionals

Toledano, Margalit & Avidar, Ruth (2016). Public relations, ethics, and social media: A cross-national study of PR practitioners. Public Relations Review, 42(1), 161-169 Summary This article compares PR practitioner attitudes to specific ethical issues in social media in two different socio-cultural environments – New Zealand and Israel. Its major goal is to identify current practitioner […]

Is Ghost Blogging Like Speechwriting? A Survey of Practitioners About the Ethics of Ghost Blogging

Gallicano, Tiffany D., Brett, Kevin, & Hopp, Toby (2013). Is ghost blogging like speechwriting? A survey of practitioners about the ethics of ghost blogging. Public Relations Journal, 7(3), 1-41.  SummaryAlthough online practices such as astroturfing have been established as unethical, considerable debate exists in the public relations community about whether organizational ghost blogging is ethical. […]

Using Classic Social Media Cases to Distill Ethical Guidelines for Digital Engagement

Bowen, Shannon A. (2013). Using classic social media cases to distill ethical guidelines for digital engagement. Journal of Mass Media Ethics: Exploring Questions of Media Morality, 28(2), 119-133. SummaryThrough systematic case analyses of much-discussed social media cases, both negative aspects and best practices of social media use are revealed. Ethical theory is applied to these […]

Shannon A. Bowen, Ph.D., and Don W. Stacks, Ph.D.

Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation

At the Measurement Summit 3.1, a “think-fest” on the future of public relations research standards conducted by the IPR Measurement Commission, Don W. Stacks, Ph.D., presented “Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation,” on behalf of Shannon A. Bowen, Ph.D., and himself.  The presentation was based on a paper […]

Explaining Enron: Communication and Responsible Leadership

Topic: Responsible Leadership Author(s), Title and Publication Seeger, M. W., & Ulmer, R. R. (2003). Explaining Enron: Communication and Responsible Leadership. Management Communication Quarterly, 17(1), 58-84. Summary Enron, which is the nation’s seventh largest corporation, collapsed in a financial scandal of 2001-2002. This case study explored the reasons for Enron’s demise with principles of communication-based […]

Measuring public relations Wikipedia engagement: How bright is the rule?

DiStaso, Marcia Watson (2012). Measuring public relations Wikipedia engagement: How bright is the rule?  Public Relations Journal, 6(2), 1-22. Wikipedia has become almost a staple in society, and its prominence in search engines and frequency of use make it a very powerful website. This study explores the views, experiences and beliefs of public relations/communications professionals […]