Tag Archives: dialogic public relations theory

Wigley, Shelley, & Lewis, Bobbi Kay (2012).  Rules of engagement: Practice what you tweet.  Public Relations Review, 38(1), 165-167. Summary This study explored tweets that mention highly engaged companies and compared them to tweets that mention less engaged competitors. Results showed that a highly engaged company received less negative mentions in tweets, but only if … Continue reading Rules of engagement: Practice what you tweet