Corporate PR Dynamics: Internal vs. External Stakeholders and the Role of the Practitioner

Author(s), Title and Publication Cardwell, L. A., Williams, S., & Pyle, A. (2017). Corporate public relations dynamics: Internal vs. external stakeholders and the role of the practitioner. Public Relations Review, 43(1), 152-162. DOI: 10.1016/j.pubrev.2016.11.004 Summary While scholarship has focused on enhancing the public relations (PR) practitioner’s ability to build mutually beneficial relationship between the organization and its […]

Between Hope and Fear: Developing Social Media Guidelines for Employees

Author(s), Title and Publication Opgenhaffen, M. and Claeys, A.-S. (2017). Between hope and fear: Developing social media guidelines. Employee Relations, 39(2), pp. 130–144. doi: 10.1108/er-04-2016-0086. Summary From an organizational perspective, social media has evolved from a communication tool focused on external stakeholder engagement to also include internal stakeholders. As such, this study examines the rationale […]

Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter

Rybalko, Svetlana, & Seltzer, Trent (2010). Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter. Public Relations Review, 36(4), 336-341. Previous public relations studies had suggested that five dialogic principles could be incorporated into organizational online communication to facilitate relationship building with stakeholders. These principles included ease of interface […]

Dialogic strategies and outcomes: A review of environmental advocacy groups’ Facebook profiles

Bortree, Denise Sevick & Seltzer, Trent (2009). Dialogic strategies and outcomes: A review of environmental advocacy groups’ Facebook profiles. Public Relations Review 35(3), 317-319. This study examined if dialogic strategies utilized by environmental advocacy groups via their Facebook social networking profiles lead to greater dialogic engagement between organizations and visitors. The results offer the first […]