Social Media Bookmarking Services: Managing and Sharing Information from a Centralized Source

Freberg, Karen, Palenchar, Michael J., & Veil, Shari R. (2013). Social media bookmarking services: Managing and sharing information from a centralized source. Public Relations Review, 39(3), 178-184. SummarySocial media outlets are becoming mainstream venues for strategic communication practitioners, and how information is shared is critical. Analysis of social bookmarks regarding H1N1 demonstrate the CDC was […]

Using Value Modeling to Evaluate Social Media Messages: The Case of Hurricane Irene

Freberg, Karen, Saling, Kristin, Vidoloff, Kathleen, G., & Eosco, Gina (2013). Using value modeling to evaluate social media messages: The case of Hurricane Irene. Public Relations Review, 39(3), 185-192. SummaryAdvances in social media have opened a world of opportunities for crisis communication professionals and public affairs specialists for sharing information across public and private sectors […]

A study of PR practitioners’ use of social media in crisis planning

Wigley, Shelley, & Zhang, Weiwu (2011). A study of PR practitioners’ use of social media in crisis planning. Public Relations Journal, 5(3). Summary This study is one of the few attempts to investigate how public relations practitioners use social media in crisis planning and crisis communication as well as in ordinary situations. A survey exploring […]

“A great day for oiled pelicans:” BP, Twitter, and the Deepwater Horizon crisis response

Walton, Laura Richardson, Cooley, Skye C., & Nicholson, John H. (2012). “A great day for oiled pelicans:” BP, Twitter, and the Deepwater Horizon crisis response. Public Relations Journal, 6(4), 1-30. Summary On April 20, 2010, British Petroleum (BP) experienced one of the most tragic industrial accidents in history when 11 employees were killed and dozens more injured […]

Is the medium the message? Perceptions of and reactions to crisis communication via Twitter, blogs and traditional media

Schultza, Friederike; Utza, Sonja; & Göritzb, Anja. (2011). Is the medium the message? Perceptions of and reactions to crisis communication via Twitter, blogs and traditional media. Public Relations Review, 37(1), 20-27. Summary The value changes and the rapid emergence of media innovations (internet, social web) in society lead to an institutionalization of crisis communication, in […]

Explaining Enron: Communication and Responsible Leadership

Topic: Responsible Leadership Author(s), Title and Publication Seeger, M. W., & Ulmer, R. R. (2003). Explaining Enron: Communication and Responsible Leadership. Management Communication Quarterly, 17(1), 58-84. Summary Enron, which is the nation’s seventh largest corporation, collapsed in a financial scandal of 2001-2002. This case study explored the reasons for Enron’s demise with principles of communication-based […]

New media, public relations, and terrorism resilience

Liu, Brooke Fisher, & Briones, Rowena. (2012). New media, public relations, and terrorism resilience. In S. Duhé (Ed.), New media and public relations (2nd ed., pp. 126-133). New York: Peter Lang Publishing, Inc. Summary Though Americans believe that counterterrorism measures should be a top priority, most individuals are not taking the proper precautions to protect […]

The wiki crisis: BP’s Deepwater Horizon oil spill on Wikipedia

DiStaso, M. W., Messner, M., & Stacks, D. W. (2012).  The wiki crisis: BP’s Deepwater Horizon oil spill on Wikipedia. In S. C. Duhé (Ed.), New media & public relations (2nd ed., pp. 302-310). New York:  Peter Lang Publishing, Inc. Summary In times of crisis, people turn to the Internet and the use of social […]

Consumer responses to Mattel product recalls posted on online bulletin boards: Exploring two types of emotion

Choi, Yoonhyeung, & Lin, Ying-Hsuan (2009). Consumer responses to Mattel product recalls posted on online bulletin boards: Exploring two types of emotion. Journal of Public Relations Research, 21(2), 198-207. Summary Drawn from attribution theory, this article introduces two types of emotion (i.e., attribution independent and attribution dependent emotion) and explores their role in the situational […]

Digital Strategies for Powerful Corporate Communications

Argenti, Paul A. and Courtney M. Barnes (2009). Digital Strategies for Powerful Corporate Communications. New York: McGraw Hill. Even three years after it was published, this volume maintains its place as one of the best books dealing with new media and public relations. Billed as “a corporate survival guide for the Web 2.0 world,” Argenti […]

New media and public relations

Duhé, Sandra (Ed). (2012). New media and public relations. Second Edition. New York: Peter Lang Publishing. This is one of the more recent books that that takes a thorough look at new and emerging media and public relations. Following the editor’s extremely well-written thematic analysis of the new media’s impact on public relations during the […]