Dr. Juan-Carlos Molleda

Volkswagen’s Transnational Crisis │ In Full-Speed Mode

For 15 years, I studied transnational crises from a theoretical perspective, which I have come to refer to as cross-national conflict shifts (CNCS). In that time, I never experienced a corporate crisis – caused by the decisions and actions of a global corporation – as full-blown as the case of the Volkswagen Group (VW). I […]

How Spokesperson Rank and Selected Media Channels Impact Perceptions in Crisis Communication

Summary This study examined the impact of spokesperson’s rank and selected media channels in crisis communication by employing different ranks (i.e., CEO and communication director spokespersons) and media channels (blogs, websites, and newspapers). Findings indicated that CEO spokespersons were more effective in terms of lowering publics’ crisis responsibility attributions than communication director spokespersons and that […]

Institute for Public Relations

Strategic Value of Employee Relationships and Communicative Actions

Topic: Employee Communication Behavior; Employee-Organization Relationships Authors, Title and Publication Mazzei, A., Kim, J., & Dell’Oro, C. (2012). Strategic value of employee relationships and communicative actions: Overcoming corporate crisis with quality internal communication. International Journal of Strategic Communication, 6(1), 31-44 Summary This study analyzed a case to understand how continuous managerial efforts and internal communication […]