Ragan and The Conference Board researched the advanced use of generative AI in marketing and communications and how much AI’s unedited creative output can truly support brand differentiation without human expertise. An online survey of 93 senior and 71 junior/mid-level marketing and communications professionals was conducted from Sept. 12 – Oct. 3, 2023. Key findings include: … Continue reading Does AI Make Human Expertise More Vital in Comms?
This summary is provided by the IPR Organizational Communication Research Center Summary As a foundation of organizational success, employee creativity has been studied by organizational scholars for many years. Employee creativity fuels organizations’ innovation and contributes to organizations’ competitive edge. The authors of this study examined the influence of negative feedback on employee creativity in … Continue reading Does negative feedback benefit or harm creativity?
Author(s), Title and Publication Lee, Y., Mazzei, A., & Kim, J. N. (2018). Looking for motivational routes for employee-generated innovation: Employees’ scouting behavior. Journal of Business Research, 91, 286-294. doi.org/10.1016/j.jbusres.2018.06.022 Summary It has been largely believed that organizational innovation comes from the outside in, primarily from investments in technology or research and development (R&D) functions. … Continue reading Looking for Motivational Routes for Employee-Generated Innovation: Employees’ Scouting Behavior
Author(s), Title and Publication Omillion-Hodges, L. M. & Ackerman, C.D. (2018). From the technical know-how to the free flow of ideas: Exploring the effects of leader, peer, and team communication on employee creativity. Communication Quarterly, 66 (1), 38-57. DOI: 10.1080/01463373.2017.1325385 Summary Creativity in the workplace is often studied and extant scholarship has shown that creativity … Continue reading From Technical Know-How to the Free Flow of Ideas: Exploring Employee Creativity
Author(s), Title and Publication Boies, K., Fiset, J., & Gill, H. (2015). Communication and trust are key: Unlocking the relationship between leadership and team performance and creativity. The Leadership Quarterly, 26(6), 1080-1094. Summary This experimental study examined how transformational leadership behaviors influence team performance and creativity through underlying mechanisms of team communication and trust. Transformational leadership is … Continue reading Trust is Key: Unlocking the Relationship Between Leadership and Team Performance