This blog is provided by the IPR Center for Diversity, Equity, and Inclusion and Digital Media Research One of the most exciting things about the public relations discipline is that it is intricately linked to major technological innovations throughout history – from the early days of the railroad, to the development of the telephone, to … Continue reading Navigating the Intersection of AI, Public Relations & Race
Grammarly and The Harris Poll explored the state of business communication and how generative AI plays a role in challenges such as privacy, bias, and productivity. An online survey of 1,002 full-time employees and 253 business leaders was conducted from Sept. 29 – Oct. 3, 2023. The study also referenced two studies from October 2021 … Continue reading How Has Generative AI Impacted Workplace Communication?
Pew Research Center analyzed podcast content in the United States, specifically examining the guests hosted by top-ranked podcasts in 2022. A content analysis of 434 top podcasts with 24,004 episodes was conducted between Jan. 1 – Dec. 31, 2022. All podcasts were on Apple Podcasts or Spotify, and researchers used OpenAI’s Generative Pre-Trained (GPT) model to extract … Continue reading Trends Among Top-Ranked Podcasts in the U.S.
This summary is provided by the IPR Organizational Communication Research Center Dr. Yufan Sunny Qin and colleagues researched how CEO vision communication can influence employee engagement and, in turn, increase their willingness to help achieve the organization’s goals. CEO vision communication was defined as “describing the desired big picture of the organization, articulating organizational values, … Continue reading How is the “Bigger Picture” Communicated to Employees?
This summary is provided by the IPR Organizational Communication Research Center Mental Health America studied the state of employees’ mental health and well-being in the U.S. and analyzed best practices for mentally healthy work environments. A survey of 25,948 workers across 17 U.S. industries was conducted in 2023. Key findings include: 1.) 76% of respondents said … Continue reading Majority of U.S. Workers Feel Emotionally and Mentally Safe at Work
PRovoke Media studied ESG, DEI, and budget trends in communication functions across Asia-Pacific. A survey of more than 120 senior in-house communications executives across the APAC region was conducted during the second quarter of 2023. Key findings include: 1.) 54% of respondents expressed high confidence levels in their businesses over the next 12 months. — … Continue reading The Executive Outlook on Communication in Asia-Pacific
As we stand at the cusp of a new era in strategic communication and public relations, the Latin American Communication Monitor (LCM) 2022-2023 demonstrates the need for research and insights about the profession to help identify opportunities for growth. This report furnishes us with an X-ray of the profession in Latin America, unveiling the prevailing … Continue reading Shaping the Future of Strategic Communication: Insights from the 2022-2023 Latin American Communication Monitor
This summary is provided by the IPR Center for Diversity, Equity, and Inclusion McKinsey & Company launched its fourth comprehensive global report on diversity, “Diversity Matters Even More” that investigates the relationship of diversity with financial performance, environmental and social impact, employee satisfaction, and business growth. The report reviewed publicly available data from 1,265 companies across … Continue reading Why Diversity Matters More than Ever
This roundtable discussion is provided by the IPR Behavioral Insights Research Center & IPR Digital Media Research Center Members of the IPR Digital Media Research Center (DMRC) and the IPR Behavioral Insights Research Center (BIRC) gathered virtually to discuss disinformation and emerging technology. Two IPR Trustees moderated the discussion: BIRC member Ian Bailey and Lisa Kaplan (Alethea). Participants … Continue reading IPR Roundtable: Disinformation and Emerging Technology
IPR is a sponsor of the Latin American Communication Monitor The Latin American Communication Monitor (LCM) analyzed trends in Latin America’s PR field and what professionals are predicting for 2024. A survey of 1,134 communications professionals from 20 countries was conducted from May – June 2022. Key findings include: 1.) Multiple trends were consistent across … Continue reading Top Priorities in 2024 for Latin American Communicators
Generative AI tools like ChatGPT and Claude AI have caused a flutter of cautious optimism amongst communications professionals. Could the days of drafting tedious copy, counting clips and performing media analysis be over? The prospect of each PR pro having a robot underling is a tempting one. But research suggests it’s wise to proceed with … Continue reading How to Safely Integrate Generative AI into Your Communication Workflow
IPR is featuring research throughout October in support of National Disability Employment Awareness Month (NDEAM). Business Disability Forum and Open Inclusion researched the experiences and preferences of consumers with disabilities. A survey of 1,001 adults in Great Britain was conducted from Nov. 26 – Dec. 5, 2021. 457 respondents had disabilities, which included sensory, physical, neurodiverse, … Continue reading How Companies Can Address Barriers for Consumers with Disabilities