In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. In 2007, one of my clients came to us with a specific request: His management team wanted a channel assessment with an investment plan for internal communications. Typically, we had approached communications from a … Continue reading How We Did It: How to Measure the Efficacy of Your Channels
Author, Title and Publication Agerdal-Hjermind, A. (2014). Organizational blogging: a case study of a corporate weblog from an employee perspective. Corporate Communications: An International Journal, 19 (1), 34 – 51. Summary This study examined the usage and implications of blogging in a corporate communication context from an employee’s perspective. The author considered the blog as … Continue reading Organizational Blogging: A Case Study of a Corporate Weblog from an Employee Perspective