First Steps: Linking Change Communication to Change Receptivity

Author(s), Title and Publication: Frahm, J., & Brown, K. (2007). First steps: Linking change communication to change receptivity. Journal of Organizational Change Management, 20(3), 370-387. Summary Employees’ receptivity to organizational change is an emerging and significant issue for those involved in creating successful change implementation strategies. Traditionally, organizational communication is considered an instrument for implementing […]

Institute for Public Relations

Strategic Value of Employee Relationships and Communicative Actions

Topic: Employee Communication Behavior; Employee-Organization Relationships Authors, Title and Publication Mazzei, A., Kim, J., & Dell’Oro, C. (2012). Strategic value of employee relationships and communicative actions: Overcoming corporate crisis with quality internal communication. International Journal of Strategic Communication, 6(1), 31-44 Summary This study analyzed a case to understand how continuous managerial efforts and internal communication […]