Tag Archives: body of company knowledge

Topic: Measurement of Employee Communication Outputs and Outcomes Author(s), Title and Publication O’Neil, J. (2008). Measuring the impact of employee communication on employee comprehension and action: A case study of a major international firm. Public Relations Journal, 20(2). Summary This case study describes how a global firm planned, implemented, and evaluated a new communication strategy … Continue reading Measuring the impact of employee communication on employee comprehension and action: A case study of a major international firm