Five Minutes with… Shonali Burke

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Shonali Burke, ABC, a public relations consultant, advocate for PR measurement and evaluation, and a leading commentator on at her blog and on Twitter. Before starting her business, Shonali was Vice President, Media & […]

Five Minutes With… David Geddes

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Government agencies and public sector organizations face particular challenges in communicating with stakeholder audiences, and in measuring and evaluating their communications. Today I am talking with another David Geddes —yes, it is true—who is Secretary to the Office and […]

The Evolution of Evaluation: Public Relations Erratic Path to the Measurement of Effectiveness

In his inaugural lecture at Bournemouth University, Professor Tom Watson, a member of the IPR Commission on Measurement and Evaluation, spoke about
 ‘The Evolution of Evaluation – Public Relations’ Erratic Path to the Measurement of Effectiveness.” Professor Watson used the development of PR measurement and evaluation to map its future and discuss the modern history […]

Dr. Christopher Storck

Five Minutes With… Dr. Christopher Storck

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Dr. Christopher Storck, Managing Director at Hering Schuppener where he heads the Reputation & Communication Management practice. In addition, Christopher leads the task force ‘Value Creation through Communication’ of the German Public Relations Association […]

IPR Top Paper Awards

These awards are presented to the top three papers submitted to the International Public Relations Research Conference. Winners receive $1,000 per paper. 14th Annual International Public Relations Research Conference March 9-12, 2011 – Pushing the Envelope in Public Relations Theory & Research & Advancing the Practice Transparency and City Government Communication Jennalane O. Hawes, Brad […]

Five Minutes With…Brad Rawlins

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Professor Brad Rawlins, chair of the communications department at Brigham Young University. Brad also is a member of the IPR Commission on Measurement and Evaluation. Brad, could you give me a thumbnail of the […]

Five Minutes with…Holly Heline Jarrell

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Holly Heline Jarrell, Group Managing Director at GfK Custom Research North America. Holly, tell us about your deep background in research, especially as it relates to measurement and evaluation of communications. I have spent […]

$15 Million in Gifts to Public Relations Education

Dr. Kelly is Professor, Department of Public Relations, College of Journalism and Communications, University of Florida The Council for Aid to Education (CAE) recently reported that private giving to higher education increased by 0.5 percent to $28 billion in Fiscal Year 2010, following a record decline of 11.9 percent the previous year (CAE, 2011).  Although modest, […]

Setting Best Practices in Public Relations Research

By David Michaelson There is growing recognition of value of research in developing and evaluating of public relations programs, but much of this value is never realized in the marketplace. There are many possible explanations for this, but the primary one may be very basic: a lack of understanding among practitioners of best practices or […]

Advancing PR Research

The mission of the Institute for Public Relations (IPR) – developing the science beneath the art of public relations™ ‑ remains the guiding principle of the IPR Commission on Public Relations Measurement and Evaluation in turbulent yet exciting times for the field of research. Public relations and communications research, advertising research, and marketing research face […]

Writing a Better Research RFP

The fall semester begins. Another cohort of strategic public relations master’s students at The George Washington University enters my applied research course, which focuses on integrating research into practice. One of the assignments they will endure involves developing a detailed RFP (request for proposal) for research services. Wanting to give them a useful guide, I […]

The Barcelona Declaration of Research Principles

The Barcelona Declaration of Research Principles Barcelona Declaration of Measurement Principles slides (PDF) A new declaration of standards and practices to guide measurement and evaluation of public relations was discussed in Barcelona this week and adopted by delegates attending at the 2nd European Summit on Measurement, organized by AMEC and the Institute for Public Relations. […]