In a reflection of our maturity, research and evaluation are now routinely required by public relations investment underwriters. As a result, the question of “should we measure?” has been supplanted by “how much should we spend to measure?” The conventional wisdom of marketing and communication has long governed that “ten percent for research” is the … Continue reading The 10 Percent Rule Is a Myth: Five Smarter Ways to Determine the “Right Amount” for PR Research
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By: Tom Watson, Ansgar Zerfass and James Grunig Measuring Return on Investment has been a hot topic, as public relations seeks to demonstrate its contribution to building organizational value. How can this managerial concept be applied to public relations? Professors Tom Watson, Ansgar Zerfass, and James Grunig add to the debate. ‘ROI’ IN PUBLIC RELATIONS: … Continue reading A Dialogue on ROI
One of the characteristics of the world that motivates me is our “interconnectedness;” or our “interdependence.” If you accept that people across the world – people like you and me – have many more similarities than differences, then inevitably you will find more opportunities than problems. Nowhere is this more apparent than in China – … Continue reading Brand China: A Golden Opportunity for Public Relations
Prof Tom Watson of Bournemouth University in England, talks about the International History of Public Relations Conference (IHPRC), which was held recently. I’m now breathing a little more easily, as we have just published the Proceedings of IHPRC 2011. They are online at http://blogs.bournemouth.ac.uk/historyofpr/proceedings/ where you can read 28 papers from researchers in 15 countries … Continue reading PR History – What It Tells Practitioners
Is that an easy question or a provocative one? Most public relations professionals would automatically say that the PR function should report directly to the CEO. It would be akin blasphemy to suggest otherwise would it not? However, with PR rising in such importance in organizations, a debate has emerged over where it should sit. … Continue reading Where Should PR Sit in an Organization?
As I was planning my summer reading, I decided to read through the classic white papers issued by the Institute for Public Relations Commission on Measurement and Evaluation. Yes, it is true, just ask my wife. The Commission was created to advocate for PR research, promote best practices and standards, and educate PR researchers and … Continue reading Core Reading List in PR Research & Measurement
This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with David Michaelson, Ph.D., founder of David Michaelson & Company, a provider of research, planning & strategy services for marketing communications. David is also a member of the Institute for Public Relations Commission on Measurement … Continue reading Five Minutes With… Dr. David Michaelson
My previous post spoke about the Institute for Public Relations (IPR) redoubling its focus on research that matters to the practice. The IPR Board of Trustees, after debating dozens of research topics relevant to the practice of public relations, has identified its five highest priority topics. What drives choice and changes behavior? What can we … Continue reading Laying Down a Research Track, Part Two
The Institute for Public Relations (IPR) Board wants to redouble our focus on research, tracking even more toward topics that matter to the practice: providing timely insights and applied intelligence that leaders in our field can put to immediate use. In this post and another to follow, I want to share our research direction broadly … Continue reading Laying Down a Research Track, Part One
This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Seth Duncan, Research Director at WCG, a global communications company providing integrated marketing, public relations, creative and interactive services. Seth, to begin, why should web analytics be part of the toolkit of PR professionals … Continue reading Five Minutes with… Seth Duncan
Last week I presented the Best Use of Research, Measurement and Evaluation Award at the PRSA New York chapter’s Big Apple Awards. Starbucks and Edelman took the prize for “Starbucks Coffee Company Earth Month.” When a customer substitutes a reusable mug for a paper cup, Starbucks says that can save seven trees per year. With … Continue reading Big Apple 2011 Best Use of Research Award
This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Sergio Giacomo, Director, Corporate Communications at the Brazilian mining company Vale S.A. The Economist describes Vale as the “biggest company you have never heard of.” I met Sergio at the 2nd Brazilian Corporate Communications … Continue reading Five Minutes with… Sergio Giacomo