Tag Archives: [blog research]

Yesterday on IPR’s “Research Conversations” site, former Institute Trustee Lynn Brown posted an article enticingly titled “PR, Behavioral Economics & School Cafeterias.”  I loved the piece – and thanked her in a Comment for adding a new, personal story to our storehouse of Behavioral PR stories. Behavior, behavior, behavior.  The PR business is about behavior.  … Continue reading Behavioral PR & “Girls Only”

Forrest W. Anderson

The following post is from Forrest Anderson’s blog, Reputation, Research, Relationships and Messages. Additional comments and tips are strongly encouraged.  Surveys, when done properly, are a great way to gather the kind of information you can use to create communications campaigns that achieve business objectives. They are based on real information and insight into the target … Continue reading Tips for More Successful Surveys

This is a follow up to Rachelle Spero’s previous blog post: Social-Enabled Enterprise for Employee Engament. The corporate adoption of social technologies for employee engagement is a complex issue as many companies still struggle with how best to activate employees externally to help the company build trust, credibility, reputation, awareness, authority, education or relationships with … Continue reading Steps to a Social-Enabled Enterprise (Part II)

This month, four major corporations – GE, GM, McDonald’s USA and Southwest Airlines – adopted a set of interim metrics proposed by the Coalition for Public Relations Research Standards. Those standards, focusing on traditional media measurement, social media measurement, return on investment and the communications lifecycle, are now available for free download: The Standards Summary … Continue reading PR Research & Measurement Standards Available for Download

This is part one of a two-part blog for the Institute for Public Relations Organizational Communication Research Center. Social technologies such as blogging, chats, crowdsourcing, wikis, ratings, reviews, discussion forums, and even social gaming are transforming the company intranet from a transactional file-sharing server to an employee-driven communications network that is tightly connected to business … Continue reading Social-Enabled Enterprise for Employee Engagement (Part I)

The Web 2.0 era has changed the basic landscape of communication, including that of the internal communication of companies. Organizations today can access various communication tools for reaching and engaging employees, ranging from traditional print publications (such as newsletters, magazines, and posters) to phone calls, intranets, face-to-face communication, and emails to Web 2.0 tools (such … Continue reading Engaging Employees: Effectiveness of Traditional vs. New Media Channels

Information for this post was adapted with permission from PR News’ Employee Communications Guidebook, Vol. 4. Copies are available digitally and in print at www.prnewsonline.com/pr-press. Effective public relations begins with excellent employee communications. However, with the distressingly low levels of trust among the new generation of digitally savvy workers who seek more involvement in decision-making, … Continue reading Using Research is Key for Solving Employee Communication Problems