GAINESVILLE, FL – The Institute for Public Relations (IPR) today launched a free online research center focused on the science of social media at instituteforpr.org/scienceofsocialmedia/. The website begins with summaries of more than 30 articles or books about social media from public relations research literature. Plans are underway to add information about social media research from … Continue reading IPR Launches Free Online Research Center for Social Media Science
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On November 8 at the Institute for Public Relations Annual Distinguished Lecture & Awards Dinner, Mark Penn and Karen Hughes will deliver our first-ever team lecture, “Communications Lessons of the 2012 Campaign: Why __________ Won.” This is YOUR chance to ask the questions that the speakers will address from our stage. Respond to this column … Continue reading What Would You Ask About Communications and the 2012 Campaign?
Today at the PRSA International Conference in San Francisco, the Commission on Public Relations Education unveils its new report, “Standards for a Master’s Degree in Public Relations: Educating for Complexity.” Development and dissemination of these research-based standards were funded by the PRSA Foundation and the Plank Center for Leadership in Public Relations. The standards seek … Continue reading Educating for Complexity
In today’s environment, corporate social responsibility has emerged as an important management concept. Publics expect companies to be engaged in responsible activities that make a significant contribution to communities, the environment, and society. Though corporations have adopted more sustainable and responsible practices, they often struggle to communicate about them effectively. Practitioners find that promoting environmental … Continue reading Finding Best Practices in CSR Communication: Funding for Research
Business leaders and academics focused on internal communications, employee engagement and organizational behavior now have a consolidated source for research-based knowledge as the Institute for Public Relations (IPR) Commission on Organizational Communication launches its free online research center.
As the world continues to go digital and a new social media buzzword seems to appear every day, PR practitioners are trying to keep up with an incredibly fast-paced and always changing industry. Digital and social media have started to transform the practice of public relations, but overall there is very limited research that explains … Continue reading Practitioner Attitudes and Social Media Adoption
Harold Burson, a great friend of the Institute for Public Relations who has served on the Board, received our highest honor and delivered some of the most memorable speeches in our history, writes a blog. I had fun last weekend going through some of his musings, among them, thoughts on public relations defined. There is … Continue reading Harold Burson and the Social Science of Public Relations
For the twelfth consecutive year, the Arthur W. Page Society and the Institute for Public Relations have announced their collaborative partnership to sponsor student-written case studies in corporate communication. Dozens of schools across the United States and Canada, along with a number of others from Europe, the Middle East, and the Far East, have encouraged … Continue reading Arthur W. Page Society and IPR Announce 2013 Case Competition
By Nicole Lee, San Diego State University PR ROI Channel, CommPRO.biz With my time in Ann Arbor flying by, I have turned my focus to my research paper. The topic I chose is related to the media visibility and reputation of CEOs. Not only does the topic interest me, but I think my findings will … Continue reading The Life of a PRIME Research Fellow: Week 4
On Monday, Jack O’Dwyer featured the Institute’s upcoming Annual Distinguished Lecture and Awards dinner in his O’Dwyer’s Blog. The Institute is awarding James E. Murphy, chairman and CEO of Murphy & Co., the Alexander Hamilton Medal, IPR’s highest recognition for contributions to the practice of public relations at the November 8 event. The … Continue reading O’Dwyer features the Institute’s upcoming Annual Distinguished Lecture
IPR Fall Classic Set for November 8 in New York City GAINESVILLE, FL —Four public relations legends appearing two days after the national Presidential election define the program for the Institute for Public Relations (IPR) Annual Distinguished Lecture & Awards Dinner, Nov. 8, 2012, at the Yale Club of New York City. The featured speakers … Continue reading Four Legends and Communications Lessons from the Presidential Campaign
When anyone asks why standards are important, I cite a recent conversation with a client. It started with what seemed a simple question: “Are we able to see how many people saw the stories, and how do you calculate reach?” A dozen emails later, we finally sorted out that what the client called reach, we … Continue reading Social Media Measurement Standards – Everything You Need to Know