Many have commented on Paul Holmes’s call to put “big data at the center.” Paul is one of the luminaries of our industry, and I agree with him completely on this point. However, I would broaden it to include data in general. PR needs to be information- and insight-driven whether the data driving this information … Continue reading Big or Little as Long as it’s Data
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The value of employees as the company’s communication assets can never be underestimated, especially in today’s social media era when employees possess numerous tools to initiate conversations about the company in the public domain 24-7. Simply, how the employees feel about the company determines what they say publicly. Good or bad, such word-of-mouth, corporate insiders’ … Continue reading Building a Favorable Internal Reputation: The Effect of Authentic Leadership and Transparent Communication
Research from Professor Tom Watson of Bournemouth University in England places the emergence of AVEs to about 80 years ago. He recently published his research in Public Relations Review from where you can obtain a full copy of his paper. This is a summary of how AVEs emerged and became part of PR practice. As … Continue reading Where AVEs came from?
Paul Holmes’ May 3rd blog, “10 Ways to Design the PR Agency of the Future,” (recently summarized here at IPR Conversations by Alyssa Hubbell on June 26th) challenged PR to put “big data at the center” and to provide “insight to drive meaningful creativity.” The scope of that challenge is hard to overstate, and it … Continue reading The Science beneath the Art of Communications Research – Update, Spring 2013
Each year, the Institute for Public Relations partners with the New York Chapter of PRSA to recognize public relations campaigns with exceptional integration of research, measurement and evaluation. Of all the Big Apple Award winners, one is recognized with IPR’s “Best Use of Research, Measurement and Evaluation Award.” Addressing the challenges surrounding European women with … Continue reading HIV Campaign Recognized for Best Use of Research
GAINESVILLE, FL – The 2013 Jack Felton Golden Ruler Award is now open for entry. The award recognizes superb examples of public relations research, measurement and evaluation. Sponsored by the Institute for Public Relations Measurement Commission, the Jack Felton Golden Ruler Award seeks to recognize research excellence in the field of public relations practice … Continue reading Apply for Jack Felton Golden Ruler Award for Excellent PR Research & Measurement
This research was conducted as part of a capstone project through the M.S. in Public Relations and Corporate Communication program at New York University. Corporate social responsibility is still a relatively new corporate function that continues to evolve. As companies begin to assess and measure the effects their CSR programs have on the business’s reputation … Continue reading The Evolution of the CSR Function
Business leaders say they want candid feedback and opinions from their employees, but for the most part, that’s too risky a proposition for the employees. We’ve all heard the reality too clearly – not a team player, being negative, fear of change. Vicki Cox Edmondson and George Munchus (2007) of the University of Alabama (Roll … Continue reading Employee Voice—Moderated by Urgency and Trust
GAINESVILLE, FL – Sarab Kochhar, a Ph.D. student at the University of Florida, started working this month as the 2013 Ketchum Excellence in Public Relations Research Award winner. Kochhar said her 10-week internship with Ketchum’s Global Research and Analytics office in New York City has already provided her with new insights into her field of … Continue reading University of Florida Ph.D. Student Wins 2013 Ketchum Excellence in Public Relations Research Award
GAINESVILLE, FL –Business leaders can find new insights on what to expect from their employee communications programs in a new study entitled, “Best-In-Class Practices in Employee Communication: Through the Lens of 10 Global Leaders.” Created by the Institute for Public Relations’ Commission on Organizational Communication and conducted by KRC Research, the study features in-depth interviews … Continue reading What business leaders should expect of their employee communications programs
It stands to reason, and many studies have shown, that employees who are proud of their company are more engaged, stay longer and work harder. They improve innovation, productivity, safety and shareholder returns. My own company’s recent employee satisfaction survey showed a strong link between employees’ level of pride and their willingness to go “above … Continue reading Employment Brands – To Thine Own Self Be True
Visual data is more effective for readers who are already feeling a positive emotion, according to recently published research from Ph.D. student Lane Harrison. In a blog for the Harvard Business Review “Don’t Read Infographics When You’re Feeling Anxious,” Nicholas Diakopoulos describes the correlation between a reader’s emotions and comprehension of the visual data. Diakopoulos … Continue reading Why You Want Happy People Looking at Your Infographic