A new book called Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value by Bhattacharya, Sen and Korshun, is a must read for communication professionals. It shines new light on corporate social responsibility (CSR) and documents what I have been saying about CSR for years, namely that it can be money well … Continue reading Research Finds that Investing in CSR Doesn’t Always Pay Off
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Recently I wrote an article for The Strategist, The Public Relations Society of America’s (PRSA’s) magazine dedicated to executive-level public relations professionals. The article addressed the sometimes sticky question of how to disagree effectively with clients and management. One of the points made in the article was how important it is to back up recommendations—especially … Continue reading The Power of Effective Research—Moving from Support to Illumination
Beijing’s 798 Art District, fashioned from military-industrial facilities built by East German engineers in the 1950s, is often compared to New York’s SoHo. But SoHo East it is not. China’s contemporary art scene defines a one-of-a-kind place and experience. So it is with the public relations profession in China. Several years after my last trip … Continue reading China and Public Relations Research
Prof. dr. Cees van Riel, the Institute for Public Relations’ 2011 Pathfinder Award recipient was the subject of Frank Ovaitt’s recent feature in the Holmes Report. Van Riel presented his report, “The Alignment Factor: Academic Foundations & Practical Applications,” to the IPR Board of Trustees in which he offered research-based learnings on corporate reputation, communications … Continue reading Five Things Research Tells Us About Communications and Alignment
The Holy Grail for global business executives today is employee engagement. Recent studies indicate that close to 85% of employees believe they can positively impact quality of their organization’s products and services. The sad truth though is that those same studies indicate less than 1/3 of employees globally are actively engaged in their jobs. Engagement … Continue reading Why Engagement Surveys Neither “Engage” Nor “Inform” in Any Meangingful Way
The fourth annual Grunig Lecture, presented by the Institute for Public Relations, the University of Maryland and the Public Relations Society of America, is available in full on this website. Dr. Berger has authored the following executive summary. The great employee communication paradox is this: We know what needs to be done to create excellent … Continue reading The Employee Communication Paradox
GAINESVILLE, FL – Prof.dr. Cees B.M. van Riel, a research pioneer in corporate reputation and strategic alignment, will receive the 2011 Pathfinder Award, the highest academic honor bestowed by the Institute for Public Relations (IPR). Van Riel is professor of corporate communication at Rotterdam School of Management, Erasmus University (RSM), and vice chairman and co-founder … Continue reading Corporate Reputation Research Pioneer To Receive IPR Pathfinder Award
Frank Ovaitt, APR, president and CEO, Institute for Public Relations, was selected as the recipient of the Public Relations Society of America’s (PRSA) 2011 David Ferguson Award, presented at the PRSA Educators Academy reception held during the PRSA 2011 International Conference. The David Ferguson Award recognizes outstanding contributions to public relations education by a practitioner. … Continue reading Ovaitt, Bowen Honored at PRSA Conference
Orlando – While the number of public relations graduate programs in the United States nearly tripled since 2000, inconsistent curricula and degree requirements may be lowering the perception of the value of this education and is creating confusion for students, educators and employers. This was the message delivered at the annual meeting of the PRSA … Continue reading The Number of Public Relations Graduate Programs Increasing – but Inconsistent Curricula Create Confusion
LONDON and NEW YORK, – Three leading communications groups have formed a new coalition to define, develop and promote industry-leading standards for social media measurement. The coalition aligns top communications research and measurement consultants from the International Association for Measurement and Evaluation of Communication (AMEC), Council of PR Firms (CPRF) and Institute for Public Relations … Continue reading Coalition aims to establish global standards for social media measurement
Gainesville, FL – The Institute for Public Relations (IPR) Commission on Public Relations Measurement and Evaluation has awarded InfoTrend, Inc. (www.infotrend.com), the 2011 Jack Felton Golden Ruler Award. InfoTrend’s case study, “The Toyota recall crisis: A predictive mathematical model of media impact on corporate reputation,” exemplified excellence in public relations research, measurement and evaluation. A … Continue reading InfoTrend Wins Best in Measurement Award
Los Angeles, CA – In a milestone for the profession, four major professional organizations in the communication/PR industry have joined forces to support the USC Annenberg Strategic Communication and PR Center’s seventh Generally Accepted Practices (GAP) Study. The biennial GAP study is generally considered to be the most comprehensive and in-depth study of the field. … Continue reading Unprecedented Industry-wide Alliance to Support USC’s Seventh GAP Study