Ethical Social Media in PR

Ethical Practice of Social Media in Public Relations

Navigating social media ethically can be especially challenging since the tools keep changing and companies are constantly faced with staying current, entertaining, and engaged. These challenges were what led Denise Bortree and I to edit the book Ethical Practice of Social Media in Public Relations. Our goal was to work with scholars to provide research […]

James Spangler

Valued Communicators Understand the Business

Are you engaging employees? Is your function driving internal understanding, alignment and action? Organizational change is constant, which makes employee communications more important than ever in driving business results. That’s the good news—there’s a real need for your services. Here’s the tough part, though: To gain permission to do the work, you need to first […]

Bill Paarlberg with David Geddes

Measurement Standards: Present, Future and Meaning

First published in The Measurement Standard, this is an interview by Editor Bill Paarlberg with David Geddes, Managing Director of Geddes Analytics and past Chair of the IPR Measurement Commission of the Institute for Public Relations. He is Chair of the Coalition for Public Relations Research Standards, the group of industry leaders that have developed standards […]

Graduate Award Winners 2014 - Aaron Westbrook + Anna Kochigina

2014 IPR Graduate Student Award Winners Announced

GAINESVILLE, FL – The Institute for Public Relations (IPR) is pleased to announce the 2014 winners of the Ketchum Excellence in Public Relations Research Award (KEPRRA) and the Grunig PRIME Research Fellowship. KEPRRA winner Aaron Westbrook, a master’s student from DePaul University, will be interning at Ketchum’s New York City office for 10 weeks this […]

2013 Audit Thank You

2013 Audit: Thank You for Supporting the IPR Mission

IPR President & CEO Frank Ovaitt discusses the growth of the Institute during the 2013 year. A special thank-you to the 150+ organizations and individuals whose financial contributions helped to fulfill our mission this year. 2013 Financial Statements 2013 Year in Review

Heather Harder wins AWP Case Study Competition

Elon University Student Wins 2014 Page Society Case Study Competition

NEW YORK, NY – A case study examining how the Coca-Cola Company confronted public health concerns related to obesity won the Grand Prize at the Arthur W. Page Society’s 2014 Case Study in Corporate Communications, sponsored by the Page Society and the Institute for Public Relations (IPR). The competition awards students whose entries compellingly explore […]

PRIME Research Logo

Institute for Public Relations and PRIME Research Enter Partnership

GAINESVILLE, Fla. – PRIME Research and the Institute for Public Relations (IPR) have agreed to make PRIME media data bases available to academics conducting research to be published by IPR.  Donald K. Wright, Ph.D., Harold Burson professor and chair in public relations at Boston University’s College of Communication, will oversee the program. PRIME Research has […]

Frank Ovaitt

IPR President First PR Recipient of Gerald Sass Award

Dear Colleagues, Please join me in congratulating Frank Ovaitt as the 2014 recipient of the Gerald Sass Distinguished Service Award from the Association of Schools of Journalism and Mass Communication (ASJMC).  This award began in 1946 as the Citation of Merit Award and was renamed the Sass award in 1996 in honor of Gerald Sass’s […]

17 Years of Research Geeks

For 17 years (how could it have been that long ago?), public relations researchers — both from the practice and the academy — have gathered annually to share and discuss their efforts and findings at the International Public Relations Research Conference (IPRRC). I’ve been fortunate to have been at 15 of the 17 conferences, from the […]

Credo for Public Relations: The Role of Evaluation and Measurement

Now aged 90, I commenced public relations practice in 1947 on my return from service with the Royal Marine Commandos. I am the only Founding Father of the Chartered Institute of Public Relations and International Public Relations Association still alive. At the close of my 66-year-long career I wish to record my professional beliefs in […]

Engaging Employees: Why Do You Think We Don’t?

From 60 years of accumulated scholarship about employee communication and engagement, we can safely reach two conclusions: First, organizations that effectively engage their workforces have better business results than those which do not. Second, most organizations do not effectively engage their workforces. Attempting to document why organizational leaders who know what to do don’t do […]

Welcome Message from IPR Director of Research Sarab Kochhar

1. Tell us a little about your background with public relations research. Video by McMahon Images My academic qualifications and my work experience form a strong base for my research in public relations and communication management. I finished a master’s degree with emphasis in public relations in India and worked with the Government of India […]