WE Communications analyzed the new rules of corporate reputation and how pressure is being put on brands to help solve three main issues: rising prices, a global climate crisis, and fears of job loss in an AI world. An online quantitative study of 14,801 consumer respondents was conducted across seven global markets from June 2, … Continue reading Corporate Brands in Motion 2023
IPR is featuring research and some of the many Indigenous pioneers who have had an impact on the field of public relations in celebration of Native American Heritage Month. Annie Dodge Wauneka was born on April 11, 1910, into the Tse níjikíní Clan of the Diné in Navajo nation. As a child, Wauneka lost thousands … Continue reading Indigenous Pioneer Annie Dodge Wauneka (1910-1997)
IPR is featuring some of the many LGBTQ+ pioneers and modern-day heroes to celebrate Pride month. Harvey Milk was a visionary civil and human rights leader. Milk became one of the first openly gay elected officials in the United States when he won a seat on the San Francisco Board of Supervisors in 1977. He … Continue reading Pioneer Harvey Milk (1930-1978)
IPR is featuring some of the many LGBTQ+ pioneers and modern-day heroes to celebrate Pride month. Franklin (Frank) E. Kameny was an American LGBTQ+ activist who is credited with transforming the LGBTQ+ rights movement. Kameny served in the U.S. Army during World War II and then earned a Master’s degree and a doctorate from Harvard … Continue reading Pioneer Frank Kameny (1925-2011)
IPR is featuring some of the many LGBTQ+ pioneers and modern-day heroes to celebrate Pride month. Audre Lorde was a Black, lesbian poet and activist whose work advocated for the liberation of oppressed groups. Lorde published her first poem in Seventeen magazine as a high school student. She went on to earn a Bachelor’s degree … Continue reading Pioneer Audre Lorde (1934–1992)
IPR is featuring some of the many AAPI pioneers who impacted the field of public relations in celebration of AAPI Heritage Month. Born to Chinese immigrants, Grace Lee Boggs (1915-2015) was an author and philosopher who founded community organizations and political movements, lectured widely on human rights, and wrote books on her evolving vision of a … Continue reading Pioneer Grace Lee Boggs (1915-2015)
IPR is featuring some of the many AAPI pioneers who had an impact on the field of public relations in celebration of AAPI Heritage Month. Yuri Kochiyama (1921–2014) was a political activist who contributed to movements for social justice and human rights. In 1943, after the bombing of Pearl Harbor, Kochiyama was incarcerated at Camp Jerome in … Continue reading Pioneer Yuri Kochiyama (1921-2014)
This summary is provided by the IPR Street Team based on the original journal article in the Journal of Public Interest Communications by Chelsea Woods Overview Activist campaigns have risen in popularity to expose wrongdoings committed due to corporate activities, and to communicate demands for change that are in line with modern values and social movements. This … Continue reading We Really Have to Hit Them Where It Hurts: Analyzing Activists’ Corporate Campaigns
Citation Woods, Chelsea L. (2018). “Are your tanks filled with orca tears?”: Crisis frames and message convergence in SeaWorld’s tanked Twitter campaign. Corporate Reputation Review, 21(1), 9–21. doi:10.1057/s41299-017-0039-y Summary The death of a whale trainer at its Orlando park in 2010 and the subsequent 2013 documentary Blackfish incited a host of problems for SeaWorld, from … Continue reading Seaworld’s Tanked Twitter Campaign: How to Frame Messages During a Crisis
Summary Previous research conducted on Noelle-Neumann’s spiral of silence theory has focused on how the theory manifests itself in various real-life situations, primarily in large and small group settings. Little research however, has explored what, if anything, changes when the spiral of silence theory is tested in an online environment. This paper is a mix … Continue reading How Internet Communications Are Affecting (and Being Affected by) the Spiral of Silence: Possible Implications for Grassroots Campaigns