PDF: Standards Compliance Statement for Inclusion in RFPs
We will give preference to proposals that expressly indicate compliance with the current public relations research and evaluation standards published by the Coalition for Public Relations Research Standards, available at http://www.instituteforpr.org/researchstandards/. The standards cover a number of areas, such as described below. Complete text of each standard is published at the URL listed.
Social Media Measurement
Traditional Media Measurement
Return on Investment (ROI) and Related Metrics