Standards Compliance Statement for Inclusion in RFPs

PDF: Standards Compliance Statement for Inclusion in RFPs

We will give preference to proposals that expressly indicate compliance with the current public relations research and evaluation standards published by the Coalition for Public Relations Research Standards, available at http://www.instituteforpr.org/researchstandards/. The standards cover a number of areas, such as described below. Complete text of each standard is published at the URL listed.

Communications Lifecycle
http://www.instituteforpr.org/prrsc_document/communications_lifecycle/

Social Media Measurement
http://www.instituteforpr.org/prrsc_document/social_media_measurement/

Traditional Media Measurement
http://www.instituteforpr.org/prrsc_document/traditional_media_measurement/

Ethics
http://www.instituteforpr.org/topics/ethical-standards-and-guidelines-for-public-relations-research-and-measurement/

Return on Investment (ROI) and Related Metrics
http://www.instituteforpr.org/prrsc_document/return_on_investment_and_related_metrics/

 

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