Standards Compliance Statement for Agencies and Research Firms to Include in Reports

PDF: Standards Compliance Statement for Agencies and Research Firms to Include in Reports

All work performed for this project adheres to current public relations research and measurement standards published by the Coalition for Public Relations Research Standards, available at http://www.instituteforpr.org/researchstandards/ . The standards cover a number of areas, such as described below. Complete text of each standard is published at the listed URLs.

Communications Lifecycle
http://www.instituteforpr.org/prrsc_document/communications_lifecycle/

Social Media Measurement
http://www.instituteforpr.org/prrsc_document/social_media_measurement/

Traditional Media Measurement
http://www.instituteforpr.org/prrsc_document/traditional_media_measurement/

Ethics
http://www.instituteforpr.org/topics/ethical-standards-and-guidelines-for-public-relations-research-and-measurement/

Return on Investment (ROI) and Related Metrics
http://www.instituteforpr.org/prrsc_document/return_on_investment_and_related_metrics/

 

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