Institute for Public Relations

The Evolution of Evaluation: Public Relations Erratic Path to the Measurement of Effectiveness

In his inaugural lecture at Bournemouth University, Professor Tom Watson, a member of the IPR Commission on Measurement and Evaluation, spoke about
 ‘The Evolution of Evaluation – Public Relations’ Erratic Path to the Measurement of Effectiveness.” Professor Watson used the development of PR measurement and evaluation to map its future and discuss the modern history of public relations.
Watch the lecture.

Professor Watson also organizing the International History of Public Relations Conference on July 6-7, 2011 at Bournemouth University in England.

IPR Top Paper Awards

These awards are presented to the top three papers submitted to the International Public Relations Research Conference. Winners receive $1,000 per paper.

14th Annual International Public Relations Research Conference

March 9-12, 2011 – Pushing the Envelope in Public Relations Theory & Research & Advancing the Practice

• Transparency and City Government Communication

Jennalane O. Hawes, Brad Rawlins, and Kenneth D. Plowman, Brigham Young University

• Exploring the Effects of Organization-Public Relationship and Communication Coorientation on Organizational Reputation in a Higher Education Setting

Anna Czarnecka, Magnoila Sky Communications, Inc. and Lan Ni, University of Houston

• Autonomy-Dependency Paradox in Organization-Public Relationships: A Case Study Analysis of a University Art Museum

Christopher Wilson, Brad Rawlins, Brigham Young University, and Kevin Stoker, Texas Tech University

Leaders in public relations speak at the Institute for Public Relations Leadership Forum

August 2010 — New York City

Tom Kowaleski

Roger Bolton

Valerie DiMaria

Steve Dishart

Tom Martin

Dallas Lawrence