Personal Influence Model

A public relator’s personal relationships network has always been considered an essential (when not the essential) part of her/his professional assets. Where and when it is also described as a model of practice, it seems to be the most universally adopted, quite contrary to the stereotype that it is mostly practiced in Asia. “I think […]

Toni Muzi Falconi: From Personal to Organizational Influence

“I think that PR has always been about relationships, but it has changed fundamentally in that relationships have almost become the primary responsibility of a PR practitioner-and it’s not just with the Wall Street Journal or New York Times-it’s relationships with everyone who has a significant influence on the reputation of your company. I think […]


President & CEO Dr. Tina McCorkindale Institute for Public Relations Treasurer and Chair, Audit & Governance Brian Lott Mubadala Development Company Chair of the Board Linda Rutherford Southwest Airlines Immediate Past Chair of the Board Oscar Suris Wells Fargo & Company Vice Chair Steve Cody Peppercomm Honorary Trustees Don Bates New York University Willard D. […]