Social media influencers (SMIs) represent a new type of independent third party endorser who shape audience attitudes through blogs, tweets, and the use of other social media. Public relations professionals have to understand what personality attributes make these individuals credible among other key publics.
The issue of public relations professionals editing Wikipedia is back in the spotlight following an article that accused BP of “rewriting environmental record on Wikipedia.” For years now, Wikipedia has asked public relations professionals not to directly edit articles of their company or clients. Wikipedia is now considering if public relations professionals should be allowed to submit content for their company or clients at all.
Viewed through the lens of the dialogic theory of public relations, this study examines how the world’s top universities use Facebook as an interactive forum that gives voice to key stakeholders.
© 2013 Institute for Public Relations
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Who are the social media influencers?
Wikipedia and PR – Deciding what to do just got more difficult
How the world’s top universities provide dialogic forums for marginalized voices
Heartiest congratulations to the IPR team for filling in the much-needed gap on social media research. With inputs from professionals, this would surely help practitioners keep themselves updated. Great work.
Excellent initiative.Just an initial question on how I will be able to be reminded of its existence considering the amount of data and sources already available…?
Kind regards,
LG Wallmark
Head of Community Communication
TeliaSonera