Institute for Public Relations - You Are Now Free to Link PR and Sales

Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations™

You Are Now Free to Link PR and Sales

By Southwest Airlines and SEO-PR

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This 2005 Golden Ruler Award winner shows how search engine optimization tied to innovative PR measurement ideas can produce clear business results.