March 2010

Using data collected in a national survey of the professional group Public Relations Society of America (PRSA), this study examines the way that organizations are communicating about the environment. This baseline study reports on the most common environmental topics that corporations and government entities communicate about, the most common channels of communication used to deliver messages about the environment, the publics most often targeted with environmental messages, the level of transparency in organizations' environmental communication, and the level of environmental knowledge and attitude among public relations practitioners.