Public relations is one of the world's fastest growing professions and areas of study, despite global differences in its practice and teaching. There is general agreement that case studies of communications campaigns are a most effective teaching and learning technique for both students and practitioners regardless of where in the world they are studying or practicing.

Today, significant cultural, social, political and economic differences between countries remain. And these differences shape the way public relations is practiced globally. Most of the published texts and readily available case studies in the field continue to rely heavily upon Western experience, largely from the United States and Western Europe. Professors, students and, we suspect, practitioners need examples and models with which they and their countries can identify.

In the Introduction to the first edition we said, "Public relations in one country is not necessarily public relations in another." That is still true 10 years later and so, we think, the casebook warrants further updating.

As the new submissions arrived, we were gratified to find that if there is a common theme today in these cases from around the world, it is social responsibility. Public relations practitioners and the corporations and organizations they represent are showing increasing concern for the well-being of the communities in which they exist. They are seeking ways to give back. We hope that trend continues to grow for it bodes well for the world's, as well as the profession's, future.