Institute for Public Relations - PRoof: Porter Novelli Key Message Assessment and Optimization

Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations™

PRoof: Porter Novelli Key Message Assessment and Optimization

By Porter Novelli and Watson Pharma, Inc.

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As the winner of the 2006 Jack Felton Golden Ruler Award, this case demonstrates well the effective use of professional measurement techniques in public relations.

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The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath the art of public relations™

PRoof: Porter Novelli Key Message Assessment and Optimization

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the science beneath
the art of public relations™