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Institute for Public Relations

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Promoting Violence: Terror Management Theory and Campus Safety Campaigns

By Kelly Mitchell & Shari R. Veil

This essay proposes that school shootings, in most cases, relate very closely to terrorist activities. Terror management theory can provide us with a better understanding of school violence by illuminating how campus safety campaigns focusing on reducing optimistic bias could have the potential to increase mortality salience and anxiety in individuals who feel like cultural outcasts.