Production Processes Go South, Plant Closure Processes Underway, Remediation in Progress:
Relationship Management Theory Applied to a Potential Crisis Situation
This research paper highlights the 10 principles of relationship management that an international chemical manufacturing company, with production ties in Germany and the United States, had employed for close to 10 years to establish and maintain two-way symmetrical relationships built on trust and accommodation with key publics in the community in which it operated.
