Institute for Public Relations - Pass or Fail? What Consumers Don’t Know About Retirement Income and What the Media Has Been Telling Them

Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations™

Pass or Fail? What Consumers Don’t Know About Retirement Income and What the Media Has Been Telling Them

By MetLife and David Michaelson & Company, LLC

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This campaign received a 2004 Golden Ruler Certificate of Merit after raising awareness about the risks consumers will face in retirement. MetLife's two research-based studies gauged American's understanding of retirement risks and compiled a media reality check regarding correct and incorrect information included in news stories about annuities.

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The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath the art of public relations™

Pass or Fail? What Consumers Don’t Know About Retirement Income and What the Media Has Been Telling Them

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the science beneath
the art of public relations™