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Role Modeling in Public Relations:
The Influence of Role Models and Mentors On Leadership Beliefs and Qualities

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By Bruce K. Berger, Juan Meng and William Heyman

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This study examined perceptions of 394 PR practitioners regarding key qualities and characteristics of excellent leadership in the profession. This study specifically examines two questions that probed PR practitioners' perceptions about 1.) factors that influence their beliefs about excellent leadership and 2.) sources of leadership skills and development.

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