Sponsored by The WORLDCOM Public Relations Group

This study examines the Internet's impact on public relations professionals, journalists, and the American public, and researches Internet credibility, and the impact new technologies are having on relationships between journalists and public relations people.

Since effective public relations not only involves sending information to target audiences, but also requires forming relationships with these audiences, the building of relationships with key publics is a fundamental goal of what public relations professionals do. This monograph represents one of the first studies examining how the Internet is impacting relationships between journalists and those who practice public relations.