Search

Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations

Analyzing Corporate Social Responsibility Measurement Parameters

By Vidya Sawhny

Winner of the 2008 Ketchum Award

This research aims to create a universally-acceptable sustainability framework to measure corporate performance, which can adapted by any organization irrespective of size and/or country-of-origin. Select corporate social responsibility measurement indexes of The Global Reporting Initiative (GRI) are analyzed in comparison to the frameworks of the Japanese and Australian Environmental Reporting Guidelines, on the basis of the 'Triple Bottom-line Approach' of Economic, Environmental and Social Initiatives.